You may have noticed some changes to the logos for American Public Media's programs. To create more visual unity in our program offerings, we have introduced a cohesive system of wordmarks to replace individual program logos. A more consistent identity system will help stations and listeners relate better to the wide-ranging portfolio of innovative American Public Media programs that they have come to rely on. Each program's wordmark consists of the name of the show set in our standard font and in a color that's unique to the program.
What does this mean for my station?
The only real change for stations is a little updating to promotional materials. To keep the audience's interaction with program identities consistent, we request that you replace the old logos with the new program wordmarks in materials such as Web sites, e-newsletters, printed program guides, advertising and all other marketing or promotions materials.
How do I get the new program wordmarks?
They're all available for download from each program's "Photos and Logos" section on apmstations.org. For flexibility, each wordmark is available in both vertical and horizontal versions to accommodate short or narrow spaces. The files are provided as .eps files in a compressed .zip archive. If you need a different format, just let us know.
New program logos can be downloaded at:
A Prairie Home Companion
Marketplace Morning Report
Saint Paul Sunday
Speaking of Faith
The Splendid Table
The Writer's Almanac