Audience Engagement

Growing your audience and keeping them engaged can be a tough task. But if your toolbox includes Gather.com and Public Insight Journalism®, your job gets much easier.

At American Public Media, we're using Gather.com and Public Insight Journalism to supplement and enhance our on-air programming. You can, too.

Gather.com

Gather.com lets you engage audiences and build online communities. More than 180,000 members have already embraced Gather.com, which is specifically designed to appeal to public radio listeners. Stations such as KMFA, WXPN and Minnesota Public Radio are already using Gather.com to syndicate content, carry the discussion beyond the airwaves and build robust communities in the process. Using Gather.com is free—and it's even a potential revenue stream.
Find out more about using Gather.com to build online communities at your station»

Public Insight Journalism

Public Insight Journalism engages public radio listeners to help provide the full story-and to ensure that the right stories are being covered. For example, Minnesota Public Radio has a network of more than 15,000 people who are actively sharing their knowledge. That network has already informed more than 150 reports on topics as diverse as global warming and consumer-driven health care.
Find out more about how stations can participate in Public Insight Journalism»

Budget Hero and Engage 08 Reporting

Our Engage 08 resources included on-air programming, interactive tools and games, audience reports, and promotional support to help stations grow and engage their audience in the 2008 election cycle. Budget Hero, and interactive game that allows users to explore the process of balancing the federal budget, remains active and relevant. We have also retained station use statistics from Engage 08 to help you strategize for upcoming election seasons.
Find out more about Budget Hero»
View Engage 08 Usage Reports»