Fundraising

Ideas for increasing and retaining your station membership.

Online fundraising chat transcript	Read the transcript from American Public Media's online fundraising chat with Valerie Arganbright. Download Chat Transcript
Listening and giving	Audience Research Analysis' Ten Indisputable Things About Listening and Giving Download Listening and Giving
Match money	A Perfect Match: The win-win of using matching money during fund drives Download A Perfect Match
Increasing membership with e-mail	v Read summary below

E-mail Increases Member Renewals

Would you like your new members to renew at a 21% higher rate than they do today? The answer may be to keep in touch with e-mail. In a study of all members at Minnesota Public Radio who were to renew in a six month period of time, it was discovered that new members who provided their e-mail address at sign-up renewed at a 21% higher rate than those who did not.

Minnesota Public Radio sends two member-only e-mails per month. They include items such as schedule and benefit updates, upcoming events, ticket giveaways and special programming. It seems that keeping in touch regularly helps renew members.