Off-air Marketing and Promotions
Events, station visits, advertising, media relations, marketing and research.| Publicity Guide |
A guide to assessing and meeting your station's publicity needs Download Publicity Guide
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| Classical Radio 101: A Primer for Performing Arts Partnerships |
The Classical Music Initiative has recognized a need for a resource on the many ways arts organizations can reach their audience through public radio. We're happy to provide CLASSICAL RADIO 101, a guide to today's classical music radio universe and a primer on how radio is made.
Download CLASSICAL RADIO 101
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| Hosting successful donor events |
A Guide to Hosting Successful Donor Events Download Article
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| Station visit case study |
Case Study: The Splendid Table station visitDownload Case Study
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| Promotional Best Practices | A list of best practices for promoting APM programs and increasing listenershipDownload General Best Practices
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