To help you meet your public radio station's various needs, demands and goals, American Public Media is compiling stories, case studies and advice from industry experts and stations about what works best.
If you have some advice about a technique or tactic that worked well for your station, we'd love to hear it. Contact Melinda Driscoll at mdriscoll@americanpublicmedia.org.
Also, check out our Station Tools section for resources to put these best practices to work.
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On-air Promotions» The most effective ways to promote on-air. • Promotions insight study • Advertising and promotion • Promotional Best Practices |
Off-air Marketing and Promotions» Events, station visits, advertising, media relations, marketing and research. • Publicity Guide • Classical Radio 101: A Primer for Performing Arts Partnerships • Hosting successful donor events • Station visit case study • Promotional Best Practices |
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Underwriting» Tips and ideas to get support in your community. • Sample Sales Information Sheets • Web Underwriting • Overcoming objections • Underwriting Pointers |
Fundraising» Ideas for increasing and retaining your station membership. • Online fundraising chat transcript • Listening and giving • Match money • Increasing membership with e-mail |
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Online» Best practices for you online communications. • Blogging on Public Radio • Search Engine Optimization • Starting an E-mail Newsletter • Web Underwriting |
Station Management See Bill Kling's speech, "Building a Community Institution", from the 2006 PRDMC conference. He discusses Minnesota Public Radio's history, fundamentals for success and vision for the future. View the slideshow» Listen to the speech» Streaming audio of the speech provided by DEI. Support for online streaming comes from StreamGuys, www.streamguys.com.
Dowload the transcript»
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