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Off-air Marketing and Promotions
Resources for off-air program promotion and marketing.| Marketing toolkits |
Use our Marketing Toolkits for photos, logos, bios, customizable ads, press releases, and more. v Learn more below |
| Promotional Best Practice |
View our Best Practice recommendations for general and program-specific promotion v Learn more below |
| Logos for print usage |
• Go to the APM Logos page for American Public Media logos for usage on your Web site or in other online materials.
• Got to the "Photos and Logos" pages in the Marketing Support section of each program for program logos. |
Marketing Toolkits
Our Marketing Toolkits contain numerous tools to help your station promote American Public Media's programs. To locate these marketing toolkits:
- Navigate to the Programs page and select the program you wish to view
- Select the Marketing Support link on the left side of the page
- Choose from a variety of marketing resources on this page: photos, logos, bios, customizable ads and press releases, and more
- Choose the Download Marketing Toolkit link for a convenient printable version of each toolkit's offerings
Marketing toolkit for The Splendid Table
Promotional Best Practice
America Public Media, in collaboration with more than a dozen stations, has developed a list of recommendations and principles for effective program promotion. These general principles can be applied to any priority local or national program.
General Program Promotion Specific Program Promotion
Download General Best PracticesAmerica Public Media is in the process of developing promotional recommendations tailored to specific national programs. The list of programs below will expand as additional Best Practice documents become available.