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Station Tools

On-air Promotions

Promotional tools for on-air use.

Promo audio on FTP Site Get on-air promos from our weekly promo feed or our FTP Site
See FTP Site information>>
Request custom promos Request custom promos online
v Learn more below
Sample promo scripts See sample promo scripts for many of our programs
v Learn more below
Promotional Best Practice View our Best Practice recommendations for general and program-specific on-air promotion
v Learn more below

Request Custom Promos Online

American Public Media has made requesting custom promos online simple and convenient:
  • Navigate to the Programs page and select the program for which you'd like to request a custom promo
  • Select the Custom Promo Request link on the left side of the page (please note: this feature requires you to be logged in).


    • You can find a link to the Custom Promo Request form on the left side
    of the page in each program section.

  • Simply complete the Custom Promo Request form and click Submit.
After we've received your request for a custom promo, we will make it available to you on our FTP Site. See FTP Site information>>

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Sample Promo Scripts

America Public Media has made sample promo scripts available online for many of our programs. To locate these promo scripts:

  • Navigate to the Programs page and select the program you wish to view
  • Select the Marketing Support link on the left side of the page
  • Select the On-air Promos link - sample promo scripts are available here

    • Sample Promo Scripts
    Sample promo scripts for Speaking of Faith

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Promotional Best Practice

America Public Media, in collaboration with more than a dozen stations, has developed a list of recommendations and principles for effective program promotion. These general principles can be applied to any priority local or national program.

General Program Promotion Specific Program Promotion

America Public Media is in the process of developing promotional recommendations tailored to specific national programs. The list of programs below will expand as additional Best Practice documents become available.

Audience Building Project Case Study

The following case study recounts an 18-month audience-building project for Marketplace and Marketplace Money. The project included 29 partner stations with the goal of 10% or greater year-to-year listening growth in each participating market. Read how Optimum Effective Scheduling (OES) helped these stations grow listening beyond their stated goals.

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