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Station Tools

Underwriting

Underwriting resources and tips.

Underwriting support for each program Find tools for underwriting support including customizable sales sheets, listener profiles, and more.
v Learn more below
Underwriting Makegood Scripts Use this look-up tool to locate the on-air underwriting scripts for your programs during the past week. These scripts allow you to makegood on any underwriting that your station needed to pre-empt.
Underwriting Makegood Look-up Tool>>
Aired Underwriter Look-up Use this look-up tool to get the names of underwriters aired on American Public Media programs to use in your reporting. You can look up underwriters for up to two years in the past and one week into the future.
Aired Underwriters Look-up Tool>>
Customizable appointment setting phone script Customize this phone script for use when calling new underwriting contacts.
Download Appointment Setting Phone Script
Customizable underwriting guidelines document Use this customizable document with your underwriters.
Download Underwriting Guidelines
Download Sample Underwriting Guidelines

Underwriting Support

In each of our program sections, you will find an "Underwriting Support" section with tools such as customizable sales sheets, listener profiles, and other resources to help get local support.


Underwriting Support section for Speaking of Faith