| Station Tools | |||
| On-air Promotions | |||
| Off-air Marketing | |||
| Online | |||
| Underwriting | |||
| Fundraising | |||
| Audience Research | |||
| Industry Resources | |||
| Fees | |||
| Agreements | |||
American Public Media is dedicated to helping you provide your listeners with the best programming available. To help you select programs and promote American Public Media offerings, we've developed the following tools and resources.
Also, please see our Best Practices section for resources to put these tools to work.
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On-air Promotions» Promotional tools for on-air use. • Promo audio on FTP site • Request custom promos • Sample promo scripts • Promotional Best Practices |
Off-air Marketing and Promotions» Resources for off-air program promotion and marketing. • Customizable public radio road atlas • Marketing toolkits • Logos for print usage • Promotional Best Practices |
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Online» Online tools for easy access to American Public Media information. • Budget Hero/Engage 08 Reports • E-mail Newsletters • Online Content • FTP Site (Requires login) • RSS Feeds • iPhone™ App (Requires login) • Web Modules • Logos for online usage |
Underwriting» Underwriting resources and tips. • Underwriting support for each program • Look up Makegood Underwriting scripts for the past week • Look up Underwriters by program • Customizable telephone appointment setting script • Customizable underwriting guidelines document |
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Fundraising» Fundraising tools to support your station's fundraising campaigns. • Semi-annual program fundraising links |
Audience Research» Audience research terms and definitions. • Understanding audience estimates • Standard research terms • Persons Using Radio chart |
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Industry Resources» Find information on the ContentDepot, industry Web sites and individual consultations. |
Agreements» Find American Public Media's Service and Carriage agreement documents. |
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Fees» Find American Public Media's quarterly and annual Carriage fees. |
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