Research/Audience Data

A Prairie Home Companion has over 4 million weekly listeners, making it one of the largest public radio programs in the country. 48% of listeners are male and 52% are female. The median age of the audience is 57, and 60% are between the ages of 35-64. They are well-educated as 65% of A Prairie Home Companion's listeners have a college-degree or higher, and 46% earn an income of $75,000+.

A Prairie Home Companion fans spend weekends in Lake Wobegon and are among public radio listeners who are well-positioned in their own communities.

• 68% more likely than the general U.S. adult population to hold the title of president of a company.
• 63% more likely to attend a public meeting on town or school affairs.
• 41% did some form of home improvement in the past year, 32% opting to do the work themselves, 24% more likely
• 18% went camping overnight, 22% more likely.
• 62% more likely to draw or paint.
• 47% own a valid passport, 68% more likely.
• More than twice as likely to serve on a committee for a local organization.

Source: Audience estimates are copyright Arbitron Nationwide, 2-survey average, Fall 2007/Spring 2008; Source: Profile 2008, MRI Doublebase 2007, Base: Total U.S. Adults. Produced by NPR Audience and Corporate Research.