Public Radio News Audience Profile
The Public Radio news audience is well-educated and diverse. While they pay attention to the news and the world around them, they also participate in a variety of hobbies and interests.
In general, public radio news listeners are:
- Slightly more male (53%) than female (47%)
- Between the ages of 25-54 (62%)
- Regarding academics, 68% have a college degree or beyond, which is 170% more likely than average, and 31% have a post graduate degree or attend graduate school, 280% more likely than average
- Married (66%), 17% more likely than the average U.S. adult
Public Radio News listeners receive their news in variety of ways.
- 40% watch CNN
- 17% read Time magazine
- More than four times as likely as the general U.S. adult to have seen a New York Times daily newspaper in the past week
These news listeners have global interests.
- 42% have traveled abroad in the past three years, 69% more likely than the general U.S. population
- 92% say they like to learn about art, culture and history, 31% more likely than the general U.S. population
Public radio news listeners have a variety of interests other than news, such as:
- Backpacking/hiking - they are more than twice as likely to go backpacking or hiking than the general U.S. adult population
- Internet usage - 36% are heavy users of the Internet, 83% higher than the general population.
- Exercise - 57% get regular exercise, which is 38% above average.
- Museums - 30% like to visit museums, more than twice as likely
- Live theater - 26% enjoy attending live theater, also more than twice as likely