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Timing & Cues
Spring 2010 Fundraising Segments
Download Printable VersionGeneral Information
The Story is fundraiser friendly every single week! Simply consult the weekly DACS or rundown on Content Depot for that week's fundraising cutaways. There's no waiting for the national coordinated fundraising week for a fundraiser friendly clock.
There are five (5) new fundraising General Fundraising Segments for Spring 2010 that can be dropped into pitch breaks, or used as transitions coming out of The Story. Spots 1, 3 & 4 are specific to The Story, spots 2 & 5 are about the value of public radio. All include music beds and have room for local tags.
You can find more of these General Fundraising Segments from other APM hosts. Check the fundraising pages of the programs you carry or the archive at the APM FTP site.
New — Evergreen Programs for Fundraising with The Story:
WUNC is producing five evergreen fundraising hours that can be used during any fundraising period. Three will be completed by early February, 2010, and two more will be done by early March. You can subscribe to these evergreen hours on the Content Depot — look for "SDG_Spring_2010_Fundraiser"
Rundowns for the evergreen fundraising programs follow in this document.
If you have any questions about fundraising with The Story, please contact David Brower at WUNC 919-445-9171 or dbrower@wunc.org.
General Fundraising Segments Rundown:
SDG_Spring_2010_General Fundraising_1 :29 (STORY)
"I'm Dick Gordon, host of The Story. You know about half the guests I talk to on the program are people who write in or call with their story. The truth is we couldn't do what we do without your help. We also couldn't do what we do without your support for public radio. This is the time of year when we ask that you consider how much programs like The Story mean to you — and then make a contribution - your way of keeping the stories coming… Thanks for listening and for your support."
SDG_Spring_2010_ General Fundraising _2 :29 (VALUE)
IN: "Hi, I'm Dick Gordon…
OUT: "…for helping out." + music"Hi I'm Dick Gordon host of The Story — for me, public radio has always been a way to learn about the world and what's going on around us. It's really only when you hear the stories of other people, that you can genuinely understand them. It's my job - our job to do this in a way that's both interesting and informative. Your part in this, goes a bit beyond just listening. We need your support. During weeks like this - your public radio station is asking for your contribution to keep the stories coming. So thanks for listening and for helping out."
SDG_Spring_2010_ General Fundraising _3 :59 (STORY)
IN: "I'm Dick Gordon from The Story…
OUT "…and again, thanks." +music"I'm Dick Gordon from The Story and I'd like to say thank you. Thank you for listening and thank you for giving me the opportunity to speak with so many different people whose lives have been transformed by the news –
Cut - "This was not just a summer lark - I was going to be involved with this struggle for the rest of my life."
About half of our guests are suggested by listeners who've found unique stories that need to be told.
Cut - "Watching a monkey troop is surprisingly similar to watching a team of consultants steal each other's projects stab each other in the back. Pretty much everything else human nature is derived from you can see in a monkey troop."
Public radio works when everybody gets involved. People tell stories - listen - and a couple times a year make a contribution. So please consider getting in touch now and making a donation to this public radio station - and again - thanks."
SDG_Spring_2010_ General Fundraising _4 :59 (STORY)
IN: "I'm Dick Gordon, host…
OUT: …contribute today." + music"I'm Dick Gordon, host of The Story. As the pundits examine the ups and downs of unemployment rates, market numbers and try to forecast when the economy is going to turn around - we've been talking to people whose lives are changing.
Cut - "I don't' have a lot of equity, my car is 12 years old…" -"If someone asks us what's your investment in your business my simple answer is all my money and all my life." — "So, I went to mom. When your back's against the wall you go to your relatives. She wasn't so excited about it, I wasn't real excited about it, but she said sure."
This is the time of year when we ask you to do your part and make a contribution to this public radio station. It's a simple, small act that will help sustain this station and programs like The Story. Thank you for choosing to contribute today.
SDG_Spring_2010_ General Fundraising _5:30 (VALUE)
IN: "Hi, I'm Dick Gordon from…
OUT: "…stories you hear. Thanks." +music"Hi I'm Dick Gordon from The Story . I just wanted to say thanks. Thanks for listening - and thanks for your support. By listening to other people tell their stories, we all get a better appreciation of what's important in life. And making a contribution is your way to keep those lines of communication open. When the economy turned all our worlds upside down, your support helped keep this Public Radio station strong. I'm asking you to stay with us. Your help makes a difference to the work we do and the stories we all hear. So thanks."
The Story Fundraising Evergreen Rundowns:
There are five (5) evergreen fundraiser programs available for use this Spring. The daily show will continue to be fundraiser friendly with cutaways at the end of each segment. These programs are designed to be an added service to stations. The programs are divided into three segments plus billboard. A suggested rundown that includes 4 pitch breaks and 3 local underwriting breaks follows:
Spring_2010_Fundraiser_1:
Host: Dick Gordon
Topic: White Collar Crime
Guest: Humberto Aguilar [PRONC: Um-bert-oh Eh-GEE-lar]ANNOUNCER PROMO COPY:
Pronouncer: Humberto is Um-bert-oh Aguilar is Eh-GEE-lar
Coming up on The Story: Headlines over the last year have been crowded with stories of corporate manipulation. Humberto Aguilar has a story about trying to beat the system. He laundered millions for drug dealers, but was caught.00:00 – 01:00 – Billboard (:59)
ST_Spring_2010_Fundraiser_1_Segment_1 :59
IN: Theme + "I'm Dick Gordon, coming up on the story…
OC: … all those Rolex watches, after the news."00:01 – 06:00 – Newscast
06:00 – 10:00 - Pitch Break (4:00)
10:00 – 22:30 – Segment A
ST_Spring_2010_Fundraiser_1_Segment_2 (12:32)
IN: "Back in the 1980s Humberto Aguilar…
OC: " … from American Public Media, I'm Dick Gordon, this is The Story +1 min music bed."22:30 – 23:30 – Local ID/Weather/Underwriter Break
23:30 – 28:00 – Pitch Break (4:30)
28:00 – 40:00 – Segment B
ST_Spring_2010_Fundraiser_1_Segment_3 (10:34)
IN: "I'm Dick Gordon, this is The Story, by now…
OC: "…Everyday on The Story, we bring you engaging stories that help us better understand the world around us. These stories are on the air because you decide to support this station financially. Your contribution now will help sustain this program and others that keep you informed and entertained. Thank you for supporting public radio today. Here is the number to call."40:00 – 45:00 – Pitch Break (5:00)
45:00 – 46:00 – Local ID/Weather/Underwriter Break
46:00 – 55:00 – Segment C
ST_Spring_2010_Fundraiser_1_Segment_4 (8:42)
IN: Theme Music + "I'm Dick Gordon, this is The Story..
OC: "…I spoke with Humberto Aguilar from a studio in Miami. I'm Dick Gordon, From American Public Media, This is The Story. :12 second music bed"55:00 – 59:00 – Pitch Break (4:00)
Spring_2010_Fundraiser_2:
Host: Dick Gordon
Topic: Young Fatherhood
Guest: Richard GardnerANNOUNCER PROMO COPY:
Among the many Americans searching for jobs are young, first-time fathers. Richard Gardner of Chicago says when he learned that his girlfriend was pregnant, he immediately stopped hanging out with gang members and found work as an evening janitor. Now he's attending nursing school and reaching out to other young fathers. Dick Gordon talks to him about why being raised in a two-parent home didn't deter him from gang life and what sacrifices he's made to be an example to his three-year old son Richard Jr.
00:00 – 01:00 – Billboard
ST_Spring_2010_Fundraiser_2_Segment_1 (:59)
IN: Theme + "I'm Dick Gordon, coming up on the story…
OC: … talk to him, after the news."00:01 – 06:00 – Newscast
06:00 – 11:00 - Pitch Break (5:00)
11:00 – 23:30 – Segment A
ST_Spring_2010_Fundraiser_2_Segment_2 (12:28)
IN: Theme +"For much of his life Richard Gardner…
OC: " … I'm Dick Gordon, this is The Story + :44 music bed."23:30 – 24:30 – Local ID/Weather/Underwriter Break
24:30 – 29:00 – Pitch Break (4:30)
29:00 – 38:00 – Segment B
ST_Spring_2010_Fundraiser_2_Segment_3 (9:16)
IN: Theme Music + "I'm Dick Gordon, this is The Story, when…
OC: "…More on becoming a father as The Story continues — but first a reminder that this is one of those weeks when we ask you to consider making a financial contribution to this station. Public Radio depends on listeners like you to keep unique voices and stories on the air. Here is the number to call.38:00 – 43:00 – Pitch Break (5:00)
43:00 – 44:00 – Local ID/Weather/Underwriter Break
44:00 – 54:00 – Segment C
ST_Spring_2010_Fundraiser_1_Segment_4 (10:02)
IN: Theme Music + "I'm Dick Gordon, this is The Story…
OC: "…From American Public Media, This is The Story." + :60 music54:00 – 59:00 – Pitch Break (5:00)
Rundown for The Story SP10 Fundraiser 3
Host: Dick Gordon
Topic: Small Business Survives
Guest: Ted PorterANNOUNCER PROMO COPY:
Ted Porter runs a motorcycle repair shop in California. Ted used to be a tinkerer. He fixed bikes on the weekends, and worked a day job. But when he had a waiting list for his "hobby" he took the plunge and opened his own shop. These days, though motorcycle dealerships in his area have gone under, Ted's business is thriving. He tells Dick Gordon about the one business decision he made that was crucial to his success in this wavering economy.
00:00 – 01:00 – Billboard
ST_Spring_2010_Fundraiser_3_Segment_1 (:59)
IN: Theme + "I'm Dick Gordon, coming up on the story…
OC: … talk to him, after the news."00:01 – 06:00 – Newscast
06:00 – 10:00 - Pitch Break (4:00)
10:00 – 22:30 – Segment A
ST_Spring_2010_Fundraiser_3_Segment_2 (12:25)
IN: Theme +"You have to love what you do…
OC: " … I'm Dick Gordon, this is The Story." + :32 music22:30 – 23:30 – Local ID/Weather/Underwriter Break
23:30 – 29:00 – Pitch Break (4:30)
29:00 – 36:30 – Segment B
ST_Spring_2010_Fundraiser_3_Segment_3 (7:46)
IN: Theme Music + "I'm Dick Gordon, this is The Story, when…
OC: "…That part of the story is coming up… but first a reminder that this is the time of year when we ask you to think about what public radio means to you – and consider contributing to help support this station and programs like The Story. Here is the number to call:"36:30 – 41:30 – Pitch Break (5:00)
41:30 – 42:30 – Local ID/Weather/Underwriter Break
42:30 – 54:00 – Segment C
ST_Spring_2010_Fundraiser_3_Segment_4 (11:24)
IN: Theme Music + "I'm Dick Gordon, this is The Story…
OC: "... From American Public Media, This is The Story." + :23 music54:00 – 59:00 – Pitch Break (5:00)
Fall 2009 Fundraising Segments
The Story is fundraiser friendly every single week! Simply consult the weekly DACS or rundown on ContentDepot for that week's pledge cutaways. There's no waiting for the national coordinated fundraising week for a fundraiser friendly clock. You don't have to use outdated evergreen fundraising segments.
To compliment the daily program, we have produced five General Fundraising Segments. Segments 1–3 are about the program, and segments 4 and 5 are about the overall value of public radio.
Note: Segment 5 suggests a "dollar-a-day" contribution.
As listeners have very strong relationships with national program hosts, we encourage you to use these general segments throughout your fundraising schedule, in addition to within The Story. Look for more of these general fundraising segments from other APM hosts on the fundraising support pages of the programs you carry.
A new idea for this fall — use General Fundraising Segments to drive Web pledges when you're not pitching live. For example: run the new General Fundraising Segments from Dick during every break in The Story for 6 weeks (out of a drive). Add a local tag to contribute at your Web site, and bring in incremental additional revenue. Try it with The Story (or any program), and let us know your results.
Segments include:
Segment 1 – 0:48
Segment 2 – 0:48
Segment 3 – 0:23
Segment 4 – 0:23
Segment 5 – 0:59
SEGMENT 1: STORY_Fall_2009_Fundraiser 1 (:48)
IN Music + "Hi, I'm Dick Gordon host of The Story…
OUT: by making a financial contribution right now, here's how, and thanks."Hi, I'm Dick Gordon, host of The Story. Here at public radio our goal is pretty simple: To bring you the news and the information that you need every day. Each program has its own style but we all have the same goal: To transport you somewhere, to share stories from all over, to make this world somehow a little more understandable. Now if you don't mind, I'd like to take a moment to talk about what's required to put all that together. Here at our show, The Story, we have producers, and engineers, and IT people and all the expensive audio equipment to maintain. We find guests, and arrange for them to go to radio studios all over the country and overseas as well. It all costs money. Knowing that, I'd like to ask you to help support the programming on this station by making a financial contribution right now. Here's how, and thanks!
SEGMENT 2: STORY_Fall_2009_Fundraiser 2 (:48)
IN Music + "Hi, I'm Dick Gordon host of The Story…
OUT ..here's how you can make a contribution to this station right now, and thanks."Hi, I'm Dick Gordon host of The Story. Ours is a show that aims to give regular people a chance to tell stories about how they are living out events that we hear about in the news. For example, Joseph Pfeffer is a car dealer in New Jersey who sold cars there for 66 years. He's weathered wars and recessions and depressions but he couldn't survive the credit crunch of 2008. I also talked with a doctor who is in the midst of clinical trials with an artificial pancreas that he helped design. It could help those with diabetes, including his own son. In general, The Story introduces us to people who are living what we read about in the news. And it allows us to understand what's going on through their personal experience. Here's how you can make a contribution to this station right now. And thanks.
SEGMENT 3: STORY_Fall_2009_Fundraiser 3 (:23)
IN Music + "Hi, I'm Dick Gordon host of The Story…
OUT …by making a financial contribution to the station now, and thanks"Hi, I'm Dick Gordon host of The Story. We bring you conversations with people who could be your neighbors but they're also people who find themselves somehow living out what's happening in the headlines. Every day we introduce you to people who change the way we think about the news, and the way we think about ourselves. Please help support the programming on this station by making a financial contribution right now. And thanks.
SEGMENT 4: STORY_Fall_2009_Fundraiser 4 (:23)
IN Music + "I'm Dick Gordon host of The Story…
OUT …here's someone who can tell you more.I'm Dick Gordon host of The Story. Someone once told me that public radio is the only place you can find out the truth these days. Well that's kind of a big claim, but I think I know what he meant. It is intelligent, thought provoking and often moving if you do it properly. If you value what you hear on this public radio station, well now's the time to make your support count. Here's someone who can tell you more.
SEGMENT 5: STORY_Fall_2009_Fundraiser 5 (:59)
IN Music + "Hi, I'm Dick Gordon …
OUT … and make a pledge now, thanks."Hi, I'm Dick Gordon. For many of us, these are days that we are taking a long hard look at our priorities, evaluating what we have in our life that's really important, that matters. And when you stop and think about it, public radio is one of those things that does matter. This public radio station provides you with the tools, the information, the opinion you need to navigate these times. When you support public radio at the dollar-a-day level, that's about half the price of a cup of coffee. You get reports, updates and valuable information from across the globe and from around the corner, you help support programs like Marketplace®, Morning Edition and you help support programs like ours, The Story. I hope you'll tune into The Story, and I hope you'll take a couple of minutes now to call in your support. As you consider the things that are important to you, remember how much you depend on public radio and make a pledge now. Thanks.