Research/Audience Data

Marketplace Sales Kit
The Marketplace sales kit includes research and audience data for the complete portfolio of Marketplace programs.
Download Marketplace Sales Kit

 

Marketplace is a 30-minute, early-evening program that airs weekdays on more than 350 public radio stations nationwide. It is heard each week by more than 4.8 million listeners , an upscale, intellectually curious group comprised of business people, private investors and others who recognize the importance of the global marketplace. Marketplace is heard in all of the top 50 markets in the United States. The Marketplace audience is 55% male and 45% female. The median age of the audience is 51, and 58% of listeners are between the ages of 25-54. Listeners are well-educated as 74% of the audience has a college degree or more. Relative to income, 58% earn $75,000 or more per year.

Public radio news listeners are:

Affluent

• 124% more likely than the average U.S. adult to have a household income of $200,000 or more

Well-Educated

• 170% more likely than the average U.S. adult to have a college degree and almost four times as likely to have a post-graduate degree

Community Leaders

• Half of the listeners are professionals and managers
• More than twice as likely than the average U.S. adult to work in positions with titles such as president, vice president, chairperson or other top management position
• 140% more likely to serve on a committee for a local organization

Serious Investors

• 73% more likely than the average U.S. adult to hold securities
• 100% more likely to own stock

Computer Savvy

• Almost twice as likely to purchase products online for business or personal use
• Twice as likely to trade stocks, bonds or mutual funds online

Sources: Audience estimates are copyright Arbitron Nationwide, 2-survey average Fall 2007/Spring 2008; Profile 2008, MRI Doublebase 2007, Base: Total U.S. Adults. Produced by NPR Audience and Corporate Research.