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Marketplace

Marketing and Promotions Support

This section includes on-air and off-air promotional tools, as well as program background information, to help you successfully promote Marketplace.

On-Air Promos»
Options available for on-air promotion
• Pre-recorded promo spots
• Pre-recorded cross promotes
• Custom promos
• Promotional Best Practices
Events & Station Visits»
Use these resources to request, plan and host successful events
• Host Visit Information
• Remote Host Technical Requirements
• Request a station visit
• Event planning checklist
Photos & Logos»
Use these images in your print materials or on the Web
• Host photos
Public Relations/Media»
Use these tools with your local media
• Customizable host change press release
• Customizable launch release
• Coming soon: Customizable host visit release
Host & Staff Bios»
Use these bios in your marketing materials
Online Tools»
Find materials for promotional use on your Web site
• Web module
• Online content
• E-mail newsletter
• Podcasts
• Banner and tile ads
• Promotional Best Practices
Advertising»
Use these tools to create buzz via your local papers
• Coming soon: Customizable ads
• Marketplace sales kit
Background Info»
Use these tools to learn about the program and its target audience
• Marketing research