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Timing & Cues
Marketplace Spring 2010 Fundraising Segments
Download Printable VersionGeneral Information:
This is a selection of some of Marketplace's best stories intended to run any time during the spring fundraising season. We've provided you with content that highlights Marketplace's appeal as a destination program and reinforces general local fundraising themes.
There are six General Fundraising Segments to choose from (segments 3 – 8). In these, our host Kai Ryssdal speaks generally about the value of public radio. Segments 9 - 17 are some of our Marketplace's most compelling stories with fundraising-inspired intros and outros by Kai. Six are new for spring (segments 9 – 14). We've also included our best segments from recent fundraising cycles (segments 15 – 17). All of these segments also include pitch points for your convenience.
Use these Segments During the Coordinated Week:
During public radio's "Coordinated Fundraising Week" of March 20 – 26, Marketplace will include hard cutaways in the program to make fundraising easier. Check the rundowns for detailed timings and cues.
In addition, specific out-cues will be included on all Marketplace rundowns for ALL optional cut-always in the program. Please alert your staff to watch the rundowns closely.
During the Coordinated Week, Marketplace will use their "standard" fundraising clock with two hard posts. Taken together, this will give stations significant fundraising flexibility.
Marketplace Fundraising clock»
New General Fundraising Segments:
There are six General Fundraising Segments to choose from (segments 3 – 8). In these, our host Kai Ryssdal speaks generally about the value of public radio. Segments 3-6 are all new for this spring. As listeners have very strong relationships with national program hosts, we encourage you to use these general spots throughout your fundraising schedule, in addition to within Marketplace.
You can find more of these General Fundraising Segments from other APM hosts. Check the fundraising pages of the programs you carry or the archive at the APM FTP site.
Segments Rundown:
Segment 1: Marketplace Numbers Theme Music (1:12)
Segment 2: Marketplace Closing Theme Music (1:00)
Segment 3: "Reasons" (:30)
Segment 4: "Swiss Army Knife" (:30)
Segment 5: "To-Do List" (:60)
Segment 6: "Guess Who" (:60)
Segment 7: "Stormy Weather" (:30)
Segment 8: "Faraway Feels So Close" (:60)
Segment 9: "Star Trek" (3:07)
Segment 10: "Arab Money" (4:27)
Segment 11: "Night Parks" (2:51)
Segment 12: "Stingrays" (4:34)
Segment 13: "Hairmats" (4:10)
Segment 14: "Metal Detecting" (4:16)
Segment 15: "Ad Guy" (3:12)
Segment 16: "Solar" (4:34)
Segment 17: "New Redlining" (4:53)
Segment 1
Marketplace Numbers "We're in the Money" — 1:12
Segment 2
Marketplace Close Music — 1:11
Segment 3
"Reasons" — 0:30
IN: "Hi…I'm Kai Ryssdal…"
OUT: "Thanks"
Hi, I'm Kai Ryssdal the host of Marketplace. I know why I listen, but why do you listen to public radio?
SFX: "This is Wait Wait Don't Tell Me"
SFX: " Hello and Welcome to Car Talk"
SFX: "From NPR News this is All Things Considered"
Public radio it has something for everybody. But we can't provide the programming you love without your help. So please, make a contribution to keep your favorite shows on the air. Here's all you have to do and…thanks.
Segment 4
"Swiss Army Knife" — 0:30
IN: "Hi…I'm Kai Ryssdal…"
OUT: "Here's all you have to do."
Hi, I'm Kai Ryssdal the host of Marketplace. What gives you advice on your 401K, fixes your car and gives you music and news from around the world? Give up? Why, public radio of course. Whether you're looking for news, a how to, or just entertainment, public radio's got you covered. But we need your help to keep this swiss army knife of life on the air. So please, contribute today. Here's all you have to do.
Segment 5
"To Do List" — 0:60
IN: "Hi…I'm Kai Ryssdal…"
OUT: "And thanks."
Hi, I'm Kai Ryssdal the host of Marketplace. What's on your to-do list? Maybe…making your own bread
SFX: "You take flour, salt, yeast, water...you literally stir it.
Or, maybe you need to call your credit card company.
SFX: "Anytime you call customer service kick it up to the supervisor level as fast as you can because the first line of defense in customer service almost certainly can not help you."
Or…troubleshooting that scary noise your car is making that scary noise.
SFX: (mouth made) Car Noises
Whatever you need public radio is here to help, bringing you news and information that you can really use. So as you're crossing things off that list, please don't forget to contribute to public radio. Here's how to do that…and thanks.
Segment 6
"Guess Who" — 0:60
IN: "Yeah…I work in public radio"
OUT: "Here's all you have to do"
Yeah, I work in public radio, but I'm also a listener. And sometimes...it feels like I know the people I hear on the radio personally. So...just to remind ourselves of that connection let's play a little "guess who" with the voices of our radio friends. You ready? Alright, here we go:
SFX: (Nina Totenberg) "On the steps of the Supreme Court today"
You got that one, right? Here's another one:
SFX: (Garrison Keillor) "Powdermilk Biscuits"
And who's this?
SFX: (Ira Glass) "Our show today in four acts, only three of them pre-soaked in vodka"
Two more:
SFX: (Michele Norris) "The President is expected to make a statement shortly."
and
SFX: (Carl Kassell) "This is Wait Wait Don't Tell Me the NPR News Quiz"
Point is, these voices are a big part of our lives and when they ask, we help support our local public radio station. So on behalf of (fast) Nina Totenberg Garrison Keillor Ira Glass Michelle Norris Carl Kassel and me -- I'm Kai Ryssdal –Thanks a lot. Here's all you have to do.
Segment 7
"Stormy Weather" — 0:30
IN: "Hi…I'm Kai Ryssdal…"
OUT: "…have to do"
SFX: (We're in the money (markets up) music) Hi, I'm Kai Ryssdal, the host of Marketplace. And you know, we love to hear that tune. It means markets are up and people are…in the money. But the state of stocks isn't always cause for celebration.
SFX: (Sad markets down music). Economic realities have us playing Stormy Weather more and more. And the markets aren't the only ones that need help. Public radio needs you—the listener—to give today. So please, call in now and help us out. Here's all you have to do.
Segment 8
"Faraway Feels Close" — 0:60
IN: "Hi…I'm Kai Ryssdal…"
OUT: "…all you have to do"
Hi, I'm Kai Ryssdal, the host of Marketplace. Most days I come to you...
SFX: "From the Frank Stanton studios in Los Angeles."
Not all the time, though. Some days I'm in a nightclub in Dubai...
SFX: "We just had a couple of tiki pookah pookahs in Trader Vics. Would recommend." Or a California burger joint.
SFX: "I would like a cheeseburger, animal style, fries and a root beer."
Even poolside testing the latest waterproof gadgets.
SFX: "Splash! One of the great parts…"
Yeah, tough job I know. It is fun to go out, explore the world, and bring it back for you. But none of these stories would matter without the people who listen. Public radio's great at making the faraway feel close to home. But to do that we need your support. Please contribute today. Here's all you have to do.
Segment 9
"Star Trek" — 3:07
IN: "Hi…I'm Kai Ryssdal…"
OUT: "…and thanks."
Hi I'm Kai Ryssdal, the host of Marketplace. I know you have a lot of choices when it comes to where you get your news, but none do it as creatively as public radio. We give you the news and information you need to know and occasionally news and information you don't really *need to know but, news and information that's gonna make all your friends think you're really cool...Like this story from Marketplace's Caitlin Carroll about a perfume company that's willing to go where no one has gone before.
[FEATURE: Carroll – Star Trek – 2:14]
[BRIDGE: Star Trek Theme]I'm not sure how things work in other galaxies…But in this world at least, public radio and its creative story telling can only stay alive with your help. Your support lets us bring you the stories you wouldn't otherwise hear. So whether you're a member of the Starfleet Academy or just the general public, please make a contribution today. Here's how…and thanks.
Local Pitch Points for Segment 9:
- Public radio is out of this world when it comes to the amount of news and information we provide.
- Caitlan told us a story of someone that took what they loved and found a way to make a profit. Public radio brings you stories that inform, but also inspire.
- Marketplace brings you not only news about mergers and the markets, but also stories from the not so Wall St or Washington side of business. Help us keep Marketplace on the air. Here's how to do that.
Segment 10
"Arab Money" — 4:27
IN: "Hi, I'm Kai Ryssdal…"
OUT: "…and thanks."
Hi, I'm Kai Ryssdal, the host of Marketplace. Money has been on our minds more than usual the past couple of years. How much do we have? How should we spend it? And where if any place should we invest it? When something is universally top of mind like money is now, its influence is everywhere. As Marketplace's Sean Cole shows us...in a story where money, popular culture and religion intersect
[FEATURE: Cole – Arab Money – 3:38]
[BRIDGE: Arab Money – Busta Rhymes]Public radio brings you the stories behind the story. We bring the unexpected. We inform, educate and entertain…and that's worth a whole lot no matter the currency. Please continue to support the station you rely on to bring you the stories you've come to enjoy. Make a contribution today. Here's how. And thanks.
Local Pitch Points for Segment 10:
- Public radio brings you the stories you never thought you cared about, that is until you heard them.
- Shows like Marketplace share stories about people and topics you just won't here anywhere but public radio.
- Marketplace is a unique program that appeals to listeners who are really into business, but also attracts those who want more than just the usual business fare. If Marketplace and shows like it are important please contribute today. It will help your station keep Marketplace on the air. Here's how.
Segment 11
"Night Parks" — 2:51
IN: "Hi, I'm Kai Ryssdal, the host of Marketplace"
OUT: "…and thanks."
Hi, I'm Kai Ryssdal, the host of Marketplace. No matter where you are in the country, no matter the city or town, you have felt the affects of budget cuts. Maybe you've noticed potholes taking longer to be filled or that wait at the DMV is growing. Programs and services are being cut left and right…but it is good to know that some are being saved. Marketplace's Jeff Tyler explains how one saved lives and the economy.
[FEATURE: Tyler – Night Parks – 1:59]
[BRIDGES: Brain Freeze – Sackcloth Fashion]Public radio brings you the stories of life - the things that are happening near and far in your state, your city and your own backyard. I hear a lot of those stories and it never ceases to amaze me just how much the little things count, just as your support does...no matter the size. So please, help keep stories like this, stories of life, on the air. Make a contribution today. Here's how to do that and thanks.
Local Pitch Points for Segment 11:
- Shows like Marketplace bring you stories of communities just like yours and the challenges they are facing. And when people understand that it's not just them in a situation they are more likely to work to make things better. Information drives change. Support this type of coverage.
- Public radio brings you the stories of life, the stories of your friends and neighbors. Both local and National shows strive to give you the news and information that matters to you whenever you have time to listen. In that respect public radio is invaluable.
- Even if you've never been to Los Angeles, and have no idea what park Jeff is talking about a story of hope for a community is universal. Please do your part to make sure stories like this stay on the air.
Segment 12
"Stingrays" — 4:34
IN: "Hi, I'm Kai Ryssdal, the host of Marketplace"
OUT: "Here's all you have to do"
Hi, I'm Kai Ryssdal, host of Marketplace. You know, being creative can really help you find a way...when it seems there isn't one. That holds true whether you're trying to market yourself for a job or figuring out how to save the local economy. When its shellfish harvests were threatened, the state of Virginia came up with a new twist on an old concept… if you can't beat 'em eat 'em. Sabri Ben-Achour reports
[FEATURE: Ben-Achour – 3:45]
[BRIDGE: Joy and Pain – Maze]Responding to a threat with a creative solution...that's something everybody can understand. And we hope you understand that when it comes to bringing you stories from people and communities just like you and yours we need your help. Help us, help you, keep up with your 300 million neighbors. Contribute today. Here's all you have to do.
Local Pitch Points for Segment 12:
- More and more thinking creatively is becoming a valuable skill, not only in business ventures but also in life. Marketplace and other public radio shows bring you the stories of those thinking outside the box, stories that may inspire you to make a change in your life
- Public radio brings you the stories behind the trends, we pull the curtain back. Who knew the job of a fish marketer was so interesting and how many people who enjoy Chilean Sea Bass know it's not really bass at all.
- Marketplace brings you business stories from beyond Washington and Wall St. Stories you won't find on a lot of other business shows. Please help keep Marketplace on the air.
Segment 13
"Hairmats" — 4:10
IN: "This is Marketplace…"
OUT: "…and thanks."
This is Marketplace, I'm Kai Ryssdal. We cover all things business here on the program. That means everything from what the markets are doing to products that change the way we do business. The makers of Smart Grow say their product is a perfect example of that because it could revolutionize how food is grown in this country. Dan Grech explains why its been a tough sell.
[FEATURE: Grech – Hairmats -3:26]
[BRIDGE: La Lucha – The Motet]Although you might feel funny about using hair clippings as fertilizer one thing is for certain...there's nothing hairy about donating to public radio. Your support helps to keep us on the air. Please keep us from having to get well…a trim. Do your part and contribute today. Here's how to do that and thanks.
Local Pitch Points for Segment 13:
- Many of us are trying to figure out how to live lives that are friendlier to the environment. Your support will ensure that public radio will be able to bring you the stories that will help you achieve your green goals.
- Marketplace brings you not just stories of businesses, but stories of sustainable businesses and their ideas.
- Public radio brings you stories of things you may not be aware of, but that are going on all around you. Help keep this valuable service going strong. Support your local station and the programming it provides.
Segment 14
"Metal Detecting" — 4:16
IN: "This is Marketplace, I'm Kai Ryssdal."
OUT: "…have to do."
This is Marketplace...I'm Kai Ryssdal. When times are tough people often look for something to take their minds off their troubles…relieve some stress. But some hobbies like scrapbooking and golf can really put a strain on already stretched finances. Others though don't cost very much.
Take metal detecting. Marketplace's Stephen Beard reports from London it could actually make you very very rich.
[FEATURE: Beard – 3:30]
[BRIDGE: I'm Gone – Oddisee]So, if you happen to find some loose change during your search for the Treasure of Sierra Madre... would ya' send it our way? Support from listeners like you keeps public radio going strong. Help keep your treasured shows on the air. Here all you have to do.
Local Pitch Points for Segment 14:
- Business stories don't have to be dry and boring. They can be fun. Lately it's been stories of misfortune and greed. But there are also stories of luck and good fortune.
- Marketplace brings you stories that spice up your day. Give you something to talk about around the water cooler or the dinner table.
- You just heard Stephen Beard's story of how metal detecting changed one man's lives. Do your part today to help keep public radio alive.
Segment 15
"Ad Guy" — 3:12
IN: "Hi, I'm Kai Ryssdal."
OUT: "…and thanks."
Hi, I'm Kai Ryssdal, the host of Marketplace...One of the things everyone loves about public radio is that we're commercial free. Underwriting, yes, annoying commercials, no. And that's a good thing...'cause sometimes those ads can get kind of crazy. Marketplace's Steve Henn found an ad guy for whom the old line about desperate times calling for desperate measures… it really applies.
[FEATURE: Henn – Ad Guy -2:06]
[BRIDGE: Word Up– Cameo]Creativity in the job world and even the news world is needed now more than ever. With the economy flip flopping...public radio is bringing engaging stories about how to get the next job and how to make an impression. Though unlike that ad guy...we are leaving our clothes on. To keep us free from more desperate measures...please support public radio today. Make a contribution. Here's more about that. And thanks.
Local Pitch Points for Segment 15:
- You rely on public radio to impart news you can use or just retell around the water cooler.
- Public radio provides much more than headlines. The stories introduce you to people and ideas that can influence your life.
- We heard Kai talk about the importance of keeping public radio commercial free. Please help us continue to do that.
Segment 16
"Solar" — 4:34
IN: "This is Marketplace"
OUT: "Here's all you have to do, and thanks."
This is Marketplace, I'm Kai Ryssdal. Gainesville, Florida sits right in the heart of the Sunshine State. It's probably best known for its powerhouse college football team...the University of Florida Gators. But the city is also started attracting attention for power of a different sort. Solar energy. Panels are popping up all over the city. And so are the economic benefits. To tell you more about how Florida's finding savings with the sun. Here's Jennifer Collins from the Marketplace Sustainability Desk.
[FEATURE: Collins – Solar -3:35]
[BRIDGE: Section 9 (Reach for the Sun) – Polyphonic Spree]A lot of us wonder how to save money and the environment at the same time. How to make sure the world will be better when our kids and our grandkids are growing up. It's big topics like these that public radio addresses every day. That's why we send our reporters out in to the field to learn about it first-hand and share the ideas with you...the listener. To show your support of programming that makes you think and gives you reason to believe. Please contribute today. Here's all you have to do, and thanks.
Local Pitch Points for Segment 16:
- Shows like Marketplace bring you the most up-to-date information on ways to save money and save the Earth. Support this kind of coverage today.
- Many of us are concerned about environmental issues. Supporting your station and Marketplace guarantees that you'll stay up-to-date on the latest news that can change the way you live.
- Not many of us have time to visit Gainesville, Florida to see these solar panels first-hand, but Marketplace reporters can do that for us. They bring us detailed reports on the newest environmental technology. If you find this kind of information helpful, support your station and Marketplace today.
Segment 17
"New Redlining" — 4:53
IN: "This is Marketplace"
OUT: "Here's all you have to do."
This is Marketplace, I'm Kai Ryssdal. Not all that long ago credit card companies were looking for reasons to give us credit. As we all know now...it didn't take much to get a shiny new piece of plastic in your wallet. But with credit-card defaults rising...those companies have started looking for reasons to take some of that credit away. To help them figure out how...banks are compiling thousands of bits of data...like what you buy...where you buy it...sometimes even the company you keep. As Marketplace's Stacey Vanek Smith tells us...your credit card is watching you.
[FEATURE: Vanek Smith-New Redlining-3:53]
[BRIDGE: Keep Feeling Fascination- Human League]Who would've thought small purchases could make such a big difference in your credit history? As host of Marketplace, I learn a lot from the stories our reporters bring back. Enterprise pieces like Stacey's get down to the nitty gritty of the way our credit system works. And we all know that when we have information...we can all make better decisions about our lives...our finances...and our future. To keep programming like this in your life...please contribute today. Here's all you have to do...and thanks.
Local Pitch Points for Segment 17:
- It's tough enough getting a bank on the phone to talk about your bills. But Marketplace reporters get to the bottom of how those bills can affect your life. If this kind of reporting helps you, support your radio station today.
- It takes time and money to do investigative stories like this. And this isn't the kind of information most credit card companies want to share. But it matters to all of us. So if this is important to you, help us out today. We want to continue providing great coverage of the news that matters most to you.
- Many of us are watching our credit very carefully. As Stacey points out, it's important to watch how you spend your money and who you support. By supporting your station, you allow us to continue covering these kinds of pocketbook issues.
Marketplace Fall 2009 Fundraising Segments
General Information:
This is a selection of some of Marketplace's best stories and pitches intended to run any time during station fund drives. We've provided you with content that highlights Marketplace's appeal as a destination program and pairs well with fundraising themes. The compilation includes a variety of exciting content. We have Marketplace's signature numbers music, a selection of evergreen features, and a variety of clever segments to use during the pitching process.
There are 6 General Fundraising Segments to choose from (segments 3 – 8). In these, our host Kai Ryssdal speaks generally about the value of public radio.
We've also included some of our best stories with fundraising–inspired intros and outros by Kai. Five are new (segments 9 – 13). We've also included our best segments from spring 2009 and fall 2008 (segments 14 – 16). All of these segments also include pitching points for your convenience.
Segments rundown:
Segment 1: Marketplace Numbers Theme Music (1:11)
Segment 2: Marketplace Closing Theme Music (1:15)
Segment 3: "Stormy Weather" (:30)
Segment 4: "People You Love" (:30)
Segment 5: "Faraway Feels Close" (:60)
Segment 6: "Mistakes" (:60)
Segment 7: "Scary" (:30)
Segment 8: "Kids" (:60)
Segment 9: "Ad Guy" (3:12)
Segment 10: "Gold Rush" (3:08)
Segment 11: "Solar" (4:34)
Segment 12: "New Redlining" (4:53)
Segment 13: "Retirement" (6:06)
Segment 14: "Penny Pinchers" (3:38)
Segment 15: "Reynold Levy Interview" (3:04)
Segment 16: "Singing Cashiers" (3:30)
New General Fundraising Segments:
We've produced four new general fundraising segments (segments 3–6) in which Kai speaks generally about the value of public radio, rather than Marketplace specifically. We encourage you to use these spots throughout your fundraising schedule and within the Marketplace broadcast. We've also included some favorites from spring 2009 and fall 2008 for your convenience as well (segments 7–8). Look for more of these general fundraising segments from other APM hosts on the support pages of the programs you carry.
A new idea for this fall — use General Fundraising Segments to drive Web pledges when you're not pitching live. For example: run the new General Fundraising Segments from Kai during every break in Marketplace for 6 weeks (out of a drive). Add a local tag to contribute at your Web site, and bring in incremental additional revenue. Try it with Marketplace (or any program), and let us know your results.
Segment Rundown:
Segment 1: MARKETPLACE CLOSE MUSIC (1:11)
Segment 2: MARKETPLACE NUMBERS MUSIC "We're in the Money" (1:15)
Segment 3: STORMY WEATHER (:30)
IN: IN: "Hi…I'm Kai Ryssdal…
OUT: "…have to do."SFX: (We're in the money (markets up) music) Hi, I'm Kai Ryssdal, the host of Marketplace. And you know, we love to hear that tune. It means markets are up and people are…in the money. But the state of stocks isn't always cause for celebration.
SFX: (Sad markets down music). Economic realties have us playing Stormy Weather more and more. And the markets aren't the only ones that need help. Public radio needs you –– the listener –– to give today. So please, call in now and help us out. Here's all you have to do
Segment 4: PEOPLE YOU LOVE (:30)
IN: "Hi…I'm Kai Ryssdal…
OUT: "…all you have to do."Hi, I'm Kai Ryssdal, host of Marketplace. What was your first encounter with public radio? Was it Susan Stamberg's famous Thanksgiving recipe?
SFX: "Mama Stamberg's cranberry relish…" "
Or maybe it was sitting in the driveway hooked on one of Ira's yarns?
SFX: "From WBEZ Chicago…it's this American Life…" "
And you can't forget this laugh:
SFX: "Car guys guffaw."
Help keep these people in your life. Contribute today…here's all you have to do.
Segment 5: FARWAY FEELS CLOSE (:60)
IN: "Hi…I'm Kai Ryssdal…
OUT: "…all you have to do."Hi, I'm Kai Ryssdal, the host of Marketplace. Most days I come to you…
SFX: "From the Frank Stanton studios in Los Angeles."
Not all the time, though. Some days I'm in a nightclub in Dubai…
SFX: "We just had a couple of tiki pookah pookahs in Trader Vics. Would recommend."
Or a California burger joint.
SFX: "I would like a cheeseburger, animal style, fries and a root beer."
Even poolside testing the latest waterproof gadgets.
SFX: "Splash! One of the great parts…" "
Yeah, tough job I know. It is fun to go out, explore the world, and bring it back for you. But none of these stories would matter without the people who listen. Public radio's great at making the faraway feel close to home. But to do that we need your support. Please contribute today. Here's all you have to do
Segment 6: MISTAKES (:60)
IN: "Hi…I'm Kai Ryssdal…
OUT: "…all you have to do."Hi, I'm Kai Ryssdal, the host of Marketplace. We take pride in delivering a polished and professional broadcast each and every day…which means you don't often get to hear the mistakes that happen getting this show on the air. The engineers here at Marketplace enjoy those mess–ups so much they save them. Especially mine.
SFX: "The house…That's no good."
Nobody's perfect. But public radio does give you thoughtful reporting…and usually…smooth delivery every day. So even though trained radio professionals sometimes sound a little bit silly…the end result is pretty good. Please, contribute to your station today. Here's all you have to do.
Segment 7: SCARY (:30)
IN: "Hi…I'm Kai Ryssdal…
OUT: "…and thanks."Hi, I'm Kai Ryssdal from Marketplace. Investing your money got a whole lot scarier last year. If you own a house, it's probably worth less than it used to be. If you have a 401K… ditto. If you put money into public radio –– Hey, wait a minute. Public radio's worth MORE to me than it was a year ago! It's been a trustworthy guide… through a maze of troubling news. And without your support…None of that would be possible. So please, make a contribution today. Here's how to do it, and thanks.
Segment 8: KIDS (:60)
IN: "Hi…I'm Kai Ryssdal…
OUT: : "…all you have to do."Hi, I'm Kai Ryssdal, the host of Marketplace. That's the fancy day job, anyway. The rest of the time I find myself shuttling the kids around in the minivan dealing with this.
SFX: Dad, can you turn on Radio Disney. Me: No. Tait: What about Jack FM? Me: No. What about this? From NPR and Chicago Public Radio this is Wait, Wait Don't Tell Me, the NPR news quiz… Kids: DAD!
Happens all the time. Because even though I work in public radio…I'm also a listener. More than anything else, I count on public radio for context. Sometimes it comes wrapped in a joke. Sometimes it comes with arts and culture. Sometimes it's just straight news. But the point is that public radio puts what's happening in the world into perspective. So please…help support this public radio station right now. Here's all you have to do…
Segment 9: Ad Guy MODULE (3:12)
IN: "Hi, I'm Kai Ryssdal."
OUT: "And thanks."Hi, I'm Kai Ryssdal, the host of Marketplace…One of the things everyone loves about public radio. Is that we're commercial free. Underwriting, yes, annoying commercials, no. And that's a good thing…'cause sometimes those ads can get kind of crazy. Marketplace's Steve Henn found an ad guy for whom the old line about desperate times calling for desperate measures… it really applies.
[FEATURE: Henn – Ad Guy –2:06]
[BRIDGE: Word Up– Cameo]
Creativity in the job world and even the news world is needed now more than ever. With the economy flip flopping…public radio is bringing engaging stories about how to get the next job and how to make an impression. Though unlike that ad guy…we are leaving our clothes on. To keep us free from more desperate measures…please support public radio today. Make a contribution. Here's more about that. And thanks.Local Pitch Points for Segment 9
- You rely on public radio to impart news you can use or just retell around the water cooler.
- Public radio provides much more than headlines. The stories introduce you to people and ideas that can influence your life.
- We heard Kai talk about the importance of keeping public radio commercial free. Please help us continue to do that.
Segment 10: Gold Rush MODULE (2:48)
IN: "Hi, I'm Kai Ryssdal."
OUT: "Here's all you have to do."Hi, I'm Kai Ryssdal, the host of Marketplace…Gold has been in the news a lot lately. People selling it. People buying it. Also newsworthy are all the folks prospecting for the yellow stuff here in California. The media has called it a second gold rush. The promise of easy riches sounds too good to be true though. And as Rico Gagliano reports – in at least one popular gold mining area – it probably is.
[FEATURE: Gagliano – Gold Rush –2:13]
[BRIDGE: Golden Cage – Whitest Boy Alive]
Public radio provides some nuggets for you too – worth their weight in gold or more. Our stories explain. They educate and sometimes save you from a bad investment. So please keep supporting the station you rely on, and make a contribution. Here's all you have to do.Local Pitch Points for Segment 10
- Public radio finds out the truth behind the trends. We investigate the stories to keep you informed and your investments safe.
- Rico told us about gold hunters in California. Public radio offers something more valuable than gold…information. And we do the hunting for you. All you have to do is turn on the radio to hear the stories that matter. That's priceless.
- Marketplace brings you unexpected stories from around the world. From gold hunters in California to oil speculators in Dubai. Help us keep Marketplace on the air. Here's all you have to do.
Segment 11: Solar MODULE (4:34)
IN: "This is Marketplace."
OUT: "Here's all you have to do, and thanks."This is Marketplace, I'm Kai Ryssdal. Gainesville, Florida sits right in the heart of the Sunshine State. It's probably best known for its powerhouse college football team…the University of Florida Gators. But the city is also started attracting attention for power of a different sort. Solar energy. Panels are popping up all over the city. And so are the economic benefits. To tell you more about how Florida's finding savings with the sun. Here's Jennifer Collins from the Marketplace Sustainability Desk.
[FEATURE: Collins – Solar –3:35]
[BRIDGE: Section 9 (Reach for the Sun) – Polyphonic Spree]
A lot of us wonder how to save money and the environment at the same time. How to make sure the world will be better when our kids and our grandkids are grown up. It's big topics like these that public radio addresses every day. That's why we send our reporters out in to the field to learn about it first–hand and share the ideas with you…the listener. To show your support of programming that makes you think and gives you reason to believe. Please contribute today. Here's all you have to do, and thanks.Local Pitch Points for Segment 11
- Shows like Marketplace bring you the most up–to–date information on ways to save money and save the Earth. Support this kind of coverage today.
- Many of us are concerned about environmental issues. Supporting your station and Marketplace guarantees that you'll stay up–to–date on the latest news that can change the way you live.
- Not many of us have time to visit Gainesville, Florida to see these solar panels first–hand, but Marketplace reporters can do that for us. They bring us detailed reports on the newest environmental technology. If you find this kind of information helpful, support your station and Marketplace today.
Segment 12: New Redlining MODULE (4:53)
IN: "This is Marketplace."
OUT: "Here's all you have to do."This is Marketplace, I'm Kai Ryssdal. Not all that long ago credit card companies were looking for reasons to give us credit. As we all know now…it didn't take much to get a shiny new piece of plastic in your wallet. But with credit–card defaults rising…those companies have started looking for reasons to take some of that credit away. To help them figure out how…banks are compiling thousands of bits of data…like what you buy…where you buy it…sometimes even the company you keep. As Marketplace's Stacey Vanek Smith tells us…your credit card is watching you.
[FEATURE: Vanek Smith–New Redlining–3:53]
[BRIDGE: Keep Feeling Fascination– Human League]
Who would've thought small purchases could make such a big difference in your credit history? As host of Marketplace, I learn a lot from the stories our reporters bring back. Enterprise pieces like Stacey's get down to the nitty gritty of the way our credit system works. And we all know that when we have information…we can all make better decisions about our lives…our finances…and our future. To keep programming like this in your life…please contribute today. Here's all you have to do…and thanks.Local Pitch Points for Segment 12
- It's tough enough getting a bank on the phone to talk about your bills. But Marketplace reporters get to the bottom of how those bills can affect your life. If this kind of reporting helps you, support your radio station today.
- It takes time and money to do investigative stories like this. And this isn't the kind of information most credit card companies want to share. But it matters to all of us. So if this is important to you, help us out today. We want to continue providing great coverage of the news that matters most to you.
- Many of us are watching our credit very carefully. As Stacey points out, it's important to watch how you spend your money and who you support. By supporting your station, you allow us to continue covering these kinds of pocketbook issues.
Segment 13: Retirement MODULE (6:06)
IN: "This is Marketplace…
OUT: "how to do just that."This is Marketplace, I'm Kai Ryssdal. About the only constant that we've been able to count on through this recession…is that most of us have been really bad at predicting what's going to happen next. That's kind of a problem if you consider that the economy…especially on a personal level…is largely about what happens next. That's why we're looking at how people are re–interpreting the American dream in light of a changing economy. Today…we look at the prospect of a safe and secure retirement. From the Marketplace Sustainability Desk…Sam Eaton tells us that too might be a victim of the recession.
[FEATURE: Eaton–Retirement–4:55]
[BRIDGE: Golden Anniversary– Holiday]
A lot of people have it tough right now. Looking at those Plan Bs…trying to figure out how to get by, even public radio. But there is something to be gained from scaling back and simplifying…as we heard in Sam story. When the economy is struggling…it helps define what really matters. The people in our lives. The institutions we trust. And the news we rely on. So, if you value the place public radio has in your life. Please help support us today. Keep us on the air. And thanks. Here's some information about how to do just that.Local Pitch Points for Segment 13
- Planning ahead for a comfortable retirement takes foresight and information. Shows like Marketplace provide helpful hints and perspective on how to do that.
- This is a time when what really matters comes into focus. If Marketplace means a lot to you, please support us today.
- When unexpected events happen in our lives, it can be hard to pull back and gain perspective. That's what shows like Marketplace can do. Marketplace tells us how life is changing for our neighbors and what they're doing about it. So if you value those voices and those stories, support us today.
Segment 14: Penny Pinchers MODULE (3:38)
IN: "This is Marketplace."
OUT: "Here's all you have to do."This is Marketplace…I'm Kai Ryssdal. See a penny, pick it up, and all day long you'll have good luck…or so goes the old saying. But how many of us still do that? Actually, a growing number of Americans are filling their piggy banks with loose change. And some are reaping big benefits. Sally Herships reports.
[FEATURE: Herships–Penny Pinchers–2:59]
[BRIDGE: Money Penny Goes for Broke– Cal Tjader]
After you've finished digging under the couch cushions or scoping out the sidewalks for loose change…send a few dimes to public radio wouldn't ya. Help us keep the public radio piggy bank full. Here's all you have to do.Local Pitch Points for Segment 14
- Small changes can have a big effect. Marketplace highlights ways you can make the most out of your paycheck without breaking the bank.
- Marketplace helps you with your financial future.
- Sally Herships got the news on the penny pinching beat for you. Help support our station achieve its financial goals today, so that we can keep providing the quality programming you depend on. Here's how.
Segment 15: Lincoln Center MODULE (3:04)
IN: "This is Marketplace."
OUT: "Here's all you have to do."This is Marketplace, I'm Kai Ryssdal. Part of my job is to travel the country speaking with movers and shakers. So that we can bring you tips and advice from industry leaders.
Reynold Levy is the s president of Lincoln Center for the Performing Arts in New York. He's been busy raising money for a Billion–dollar renovation and for the center's annual 90–Million operating budget. I spoke with him about the business of running Lincoln Center.
[FEATURE: Ryssdal/Levy—Lincoln Center—2:01]
[BRIDGE: You Still Believe in Me—M. Ward]
It's not just Lincoln Center that needs your help. Public radio needs you too. We make a cultural venue out of your car, home and office everyday. And like Mr. Levy, we want to maintain our standard of excellence. And that's where you come in. If you applaud the performances you hear on public radio, please support your local station. Here's all you have to do.Local Pitch Points for Segment 15
- Marketplace brings you the viewpoints of those in the corner office.
- So you can learn what the decision makers are doing.
- You just heard from the Lincoln Center's Ronald Levy. Make the choice right now to support the station that brings you these in–depth interviews. Contribute today. Here's how.
Segment 16: Singing Cashiers MODULE (3:30)
IN: "This is Marketplace…""
OUT: "…Here's all you have to do."This is Marketplace. I'm Kai Ryssdal. We like to have fun here at the program. Take a scoop of statistics, add a little song, dance and a cherry on top. We hope that's why you stay listening. Because we don't like bland and boring either. Marketplace's reporter Sean Cole shows us just how flavorful corporate news can be.
[FEATURE: Cole – Singing Cashiers – MIX (2:36)]
[MUSIC BRIDGE: "Every Party Has a Winner and a Loser" Erlend Oye]
There are all sorts of gimmicks companies use to hawk their wares. Here's our gimmick in public radio. We can't do it without your support. So throw a few dollars in the public radio tip jar when you get a chance. And don't make us sing for our suppers. Here's all you have to do:Local Pitch Points for Segment 16
- Business news doesn't have to be dry.
- Marketplace spices up the economic stories of the day with a clever spin.
- You just heard Sean Cole's take on ice cream sales. Help keep our station's bottom line sweet and contribute today. Here's how.