Fundraising Clock

Marketplace offers a fundraising friendly edition during coordinated week. This clock features:

1. Two hard returns/cutaways
2. No forward promotions, except for the tease in the open, which will be only of the first feature, and the next day's first feature promo at the end of the broadcast.

NOTE: You can fundraise over the first feature segment if you cover the tease.

This clock offers flexibility for those who want longer breaks in the broadcast and those who want two, shorter breaks. Remember to air the national fundraising credits live, on tape, or read from the daily DACS. Program rundowns and timings will be sent daily, giving you hard posts to plan your breaks.

If you are not fundraising, the only discernible difference is that the program is not forward promoting stories, otherwise the daily editions include all regular program segments and features listeners expect.

If you are fundraising, remember not to cut the opening newscast, or the numbers. Our research is very clear on this point: these are must-haves to your core audience.

Below is a sample clock. Check daily DACS messages for final rundown times and stories. These messages will also help you forward promote during your pitch segments. The hard cutaways/returns are fixed throughout the week 14:30 and 23:00!

Sample "Coordinated Week" Clockwith Hard Cutaway Options at 14:30 and 23:00

00:00 - 01:20
Show open—promoting segments before the cutaway ONLY

01:20 - 06:05
Newscast (no billboard)

06:05 - 06:15
Short bridge

06:15 - 10:45
Feature

10:45 - 11:00
Bridge

11:00 - 13:00
Feature

13:00 - 13:15
Bridge

13:15 - 14:00
Numbers

14:00 - 14:30
Funder credits

14:30 -------
Hard cutaway or return

14:30 - 15:30
This is the regular one-minute cutaway (two 30-second segments)

15:30 - 18:15
Commentary

18:15 - 18:20
Bridge

18:20 - 22:45
Feature

22:45 - 23:00
Bridge

23:00 -------
Hard cutaway or return

23:00 - 26:30
Feature

26:30 - 26:45
Bridge

26:45 - 27:17
Final notes and goodbye (with forward promote of next day's first feature)

27:17 - 28:45
Closing funder credit

28:45 - 29:00
Silence