Research/Audience Data

The Splendid Table has a weekly audience of over 500,000 listeners. The audience is almost evenly split between the genders, 44% male and 56% female. The median age among The Splendid Table audience is 55 with 46% between the ages of 25-54. The Splendid Table listeners are well-educated as 67% have at least a college degree, and 47% earn a household income of $75,000 or more.

Audience Demographics

Public radio news listeners are:

• Enjoying friends and food - 27% enjoy cooking for fun, (30% more than the general U.S. adult population); 56% entertain friends at home, (38% more likely).
• Traveling - 74% flew domestically in the past year (39% more likely); 42% traveled abroad in the past three years (69% more likely)
• Public radio news listeners have a strong attachment to nature and the environment. 64% are willing to give up convenience in return for a product that is environmentally safe.
• 77% more likely than the general U.S. adult to buy natural or organic foods
• 82% more likely to purchase tickets to concerts and events online than the general U.S. adult population.

Sources: Audience estimates are copyright Arbitron Nationwide, 2-survey average Fall 2007/Spring 2008. Profile 2008, MRI Doublebase 2007, Base: Total U.S. Adults. Produced by NPR Audience and Corporate Research.