Selling Tools

Use these tools to communicate the value of underwriting The Splendid Table.

Underwriting Benefits	Characteristics unique to The Splendid Table that make underwriting effective. v See below
Questions and Answers	Suggestions to help overcome objections from prospective The Splendid Table underwriters. v See below
Listener Profile	Research data about The Splendid Table's audience. See Audience/Research Data»
Program Description	Learn more about The Splendid Table. See Program Description»

Underwriting Benefits

• Reaches upscale listeners who are likely to purchase products related to home and kitchen.
• Offers positive association in lifestyle program environment.
• Reaches listeners who value quality in their food, travel and life.
• A "home run" for marketers of food, culinary, beverage and related products.

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Questions and Answers

When they say, "I love The Splendid Table, but the audience is too narrow," you might ask:
So you are looking to reach a broad audience?
Can you tell me more about your customer?
Who is actually making the decision to purchase your product/service?

When they say, "I need a return on investment," you might ask:
How will you measure success?
What ROI are you looking for?
Tell me about a time when you had excellent results with a campaign?

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