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Research/Audience Data
Speaking of Faith has grown consistently since its launch and now has a weekly audience of over 550,000. The Speaking of Faith audience is equally divided among the genders with 54% female and 46% male. The median age is 56, and 44% of the audience is between the ages of 25-54. They are well-educated, hard-workers as 72% of listeners have a college-education, and 52% earn $75,000 or more per year.
Speaking of Faith listeners are distinguished by what they value: intellect, faith and culture. Of public radio news listeners:
- 150% more likely to visit museums than the general population.
- 69% more likely to go on a foreign trip—129% more likely to go on 4 or more—in the last 3 years.
- 70% more likely to purchase 10-plus books within a year.
- 31% more likely to say they like to learn about art, culture, and history.
- 92% more likely to play a musical instrument.
- 122% more likely to belong to charitable organizations.