Selling Tools

Use these tools to communicate the value of underwriting Speaking of Faith.

Underwriting Benefits	Characteristics unique to Speaking of Faith that make underwriting effective. v See below
Questions and Answers	Suggestions to help overcome objections from prospective Speaking of Faith underwriters. v See below
Listener Profile	Research data about Speaking of Faith's audience. See Audience/Research Data»
Program Description	Learn more about Speaking of Faith. See Program Description»

Underwriting Benefits

• Attracts a highly intellectual audience that can't be reached with traditional media.
• Unique program format leads to high tune in--listeners hear message and respond.
• Offers positive program association--people are really in tune with these diverse issues and consistently express appreciation to stations.

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Questions and Answers

When they say, "It's too controversial," you might ask:
Hmmm…can you tell me more about that?
Can you explain what you mean by controversial?
How does that affect your planning process?

When they say, "I need to ask my partner/board of directors," you might ask:
If it were up to you, would you sponsor this show?
Okay. Do you have all the information you need to make a recommendation?
Will you recommend this?
Can you help me anticipate what the concerns might be?

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