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"Einstein's God – Three Conversations About Science and the Human Spirit"
General Information:
This is a special fundraising edition of Speaking of Faith featuring excerpts from three of host Krista Tippett's conversations with scientists about the interplay between scientific and religious questions — not as argued, but as lived. With physicist Paul Davies, we consider the implications of Einstein's discoveries for notions like mystery and eternity. Immunologist Esther Sternberg sheds light on the connection between health and emotions. And John Polkinghorne describes the beauty, subtlety and surprise he experiences at the intersection of theology, quantum physics and chaos theory. These conversations are an exploration of the evocative and evolving nexus between scientific and religious inquiry that are shaping the 21st Century.
In this rundown, you will find pitch points for each segment that will help you make a strong case for listener support. We believe that these pitch points will help you connect the program and your listeners.
We've arranged for Krista Tippett's new book, Einstein's God: Conversations About Science and the Human Spirit, to be available as a premium (see below).
Note — The fundraising program does not include any embedded pitches for the book. Stations can feel comfortable using these fundraising segments without offering the book. If you do choose to offer the book (during Speaking of Faith or in any other daypart), Krista has recorded two book pitches — segments 8 and 9 — that offer her new book.
New General Fundraising Segments:
We've also produced four general fundraising segments (#4-7) where Krista speaks to the overall value and values of public radio, rather than about Speaking of Faith. As listeners have very strong relationships with national program hosts, we encourage you to use these general segments throughout your fundraising schedule, in addition to within Speaking of Faith.
You can find more of these General Fundraising Segments from other APM hosts. Check the fundraising pages of the programs you carry or the archive at the APM FTP.
Premiums:
Krista Tippett's Einstein's God: Conversations About Science and the Human Spirit is available as a premium to support your fundraising efforts around Speaking of Faith. Segments #8-9 are fundraising pitches for this book voiced by Krista.
Fundraising Segments for Spring 2010:
Segment 1 Show intro/Conversation with Paul Davies — 11:40
Segment 2 Conversation with Esther Sternberg — 9:23
Segment 3 Conversation with John Polkinghorne — 10:57
Segment 4 GENERAL – "In-Depth" — 0:30
Segment 5 GENERAL – "Range of Voices — 0:31
Segment 6 GENERAL – "Part of You" — 1:01
Segment 7 GENERAL – "Listen Deeply" — 1:00
Segment 8 Einstein's God Book Pitch 1 — 0:29
Segment 9 Einstein's God Book Pitch 2 — 0:27
Segment 10 SOF Theme — 0:15
Segment 11 SOF Theme — 0:30
Segment 12 SOF Theme — 0:60
Fundraising Segment Rundown:
Segment 1
Show Intro/Conversation with Paul Davies — 11:40
00:00 KT "I'm Krista Tippett…"
11:07 PD "…is still there in its entirety" [music]
11:08 KT Outro: ("That was physicist and astrobiologist Paul Davies. In just a few moments, you'll hear some of my conversation with immunologist Esther Sternberg on her scientific and personal discoveries about the human stress response. They bring new insight into the connection between health and emotions, healing and belief. This program is made possible through member support, so please make a contribution to this station right now. Here's someone to tell you how, and thank you for listening to and supporting public radio.")
11:40 OUT
Suggested Announcer Intro:
At a time when religion and science are often presented in opposition to each other, Speaking of Faith delves into the vibrant and lively dialogue between scientists and religious thinkers, examining the deepest mysteries of astronomy, biology, physics, genetics and mathematics. This hour of Speaking of Faith features some of Krista Tippett's previous conversations with scientists that illustrate this evocative dialogue.
Local Pitch Points for Segment 1:
- Everything you hear on public radio increases your understanding of yourself and the world around you — but no other program takes you where Speaking of Faith goes — from the most personal discoveries and transformations to the most important public issues of our day.
- You come away with a whole new sense of Albert Einstein in this program – his large spirit, his boundless curiosity, his reverence for the beauty and order of nature and thought, and his "cosmic religious sense." That's the kind of insight you get from Speaking of Faith – conversations that are sure to expand your understanding, as in this case, on the legacy of important historical figures to our time. If this kind of in-depth programming is important to you, then please support it by making a financial contribution right now.
Segment 2
Conversation with Esther Sternberg — 9:23
00:00 KT "In her 2001 book…"
08:51 KT: "…Dr. Esther Sternberg" [music]
08:52 KT Outro: ("I'm Krista Tippett. Coming up, physicist and Anglican theologian John Polkinghorne. His vocabulary about God and science tends to stress qualities not often mentioned in science/religion debates, qualities such as beauty, subtlety, and surprise. Member support is what brings conversations like this to you, so please make a financial contribution right now. Here's someone to tell you how, and thank you for listening to and supporting public radio.")
09:23 OUT
Suggested Announcer Intro:
And now we continue Speaking of Faith's exploration of the intersection of science and religion. Here, Krista Tippett speaks with immunologist Esther Sternberg about her discoveries around the human stress response.
Local Pitch Points for Segment 2:
- Speaking of Faith sheds light on and reframes the large issues of life, as well as the personal and intimate ones, and equips listeners like you for breakthrough conversations at home, at work and in the world around you.
- This conversation reflects how both the scientific and personal discoveries of Esther Sternberg shaped her research on the human stress response, and how science is opening up the connection between health and emotions, healing and belief. Such experiences are at the core of integrative medicine, an approach to health care that is growing across this country. Speaking of Faith explores the depth and contours of subjects like these, bringing new insight to issues that many of us grapple with in our modern lives. If you value such insight, make a contribution today.
Segment 3
Conversation with John Polkinghorne — 10:57
00:00 [music] KT "For 25 years, John Polkinghorne…"
10:38 JP "…denying our experience." [music]
10:39 KT Outro: (Physicist and theologian John Polkinghorne. I'm Krista Tippett. If you appreciate the wide-ranging conversations we have on Speaking of Faith, please take a moment to contribute right now. Your financial contribution makes this program possible – we appreciate it, and we thank you.)
10:57 OUT
Suggested Announcer Intro:
And now we continue Speaking of Faith's exploration of the interplay between science and religion. Here, Krista Tippett speaks with physicist and theologian John Polkinghorne whose perspective transcends the parameters and arguments that often drive our cultural controversies.
Local Pitch Points for Segment 3:
- Krista Tippett explores subjects that transcend individual religious traditions, including the intriguing common ground between science and religion. These conversations trace a powerful, creative and humbling line between grand religious ideas and real life.
- Listeners repeatedly praise this program's unmatched quality and scope and call it "the best thing on the radio." Of her conversations with scientists, like those you've just heard, listeners have credited Speaking of Faith with going beyond black-and-white culture wars and demonstrating how science and religion both benefit from a genuine dialogue.
- Speaking of Faith illuminates issues of religion, meaning, ethics and ideas that are increasingly behind the headlines, and it's only available on public radio. Your support helps provide the forum for these conversations, and it helps us understand each other in this increasingly diverse world. Make a contribution right now to keep this forum thriving.
Segment 4
"In Depth" — 0:30
In: "Hello, I'm Krista Tippett, the host of…"
Out: "…Here's how, and thank you."
Hello, I'm Krista Tippett, the host of Speaking of Faith. As I look back over the past year, I am incredibly proud to be a member of public radio. Contributions from listeners make it possible to bring discernment to the stories that unfold in our lives -- religious, economic, political and social. This is in-depth news and information that you can't find anywhere else. And without your support none of it would be possible. Please make a contribution right now. Here's how, and thank you.
Segment 5
"Range of Voices" — 0:31
In: "Hello, I'm Krista Tippett, the host of…"
Out: "…Here's how, and thanks."
Hello, I'm Krista Tippett, the host of Speaking of Faith. I listen to public radio for the amazing range of voices, from politicians and scientists to authors and economists. What I love are those moments when someone is actually thinking out loud, discovering a new way of understanding the world in real time. Public radio filters out the noise so we can hear authentic conversations, and your financial contribution makes it possible. Please give today. Here's how, and thanks.
Segment 6
"Part of You" — 1:01
In: "I'm Krista Tippett. I listen to…"
Out: "…to do it, and thank you."
"I'm Krista Tippett. I listen to public radio for discernment — beyond information. I listen for humanity – beyond opinions and positions. I love the way I can hear Scott Simon leaning in to his guests, physically and intellectually — musing as they muse; laughing as they laugh; and grieving as they grieve. I love the pleasure in food, and in life, that comes from Lynne Rosetta Kasper's voice straight into my kitchen. I love the fact that the Car Talk guys are not just funny but also brilliant; and that in the most surprising way their show is not really about cars but about the stories of our lives. You know what I'm talking about. You know that public radio is at once a companion and a contributor to your life, in ordinary, essential ways. You are part of this, as it is part of you. Please give, as humbly or as generously as you can, to keep it vital. Here's how to do it, and thank you."
Segment 7
"Listen Deeply" — 1:00
In: "I'm Krista Tippett. When I'm interviewing…"
Out: "…Yet you set the price."
I'm Krista Tippett. When I'm interviewing someone in another city or across the world, I close my eyes and listen deeply. I have the same experience that you have, of what can be communicated by way of the human voice alone – fact and knowledge, idea and story, but also surprise, the full range of human emotion, and something like mystery. Radio is a wondrously intimate medium, illustrated by our own imaginations. Public radio takes this power to its limits — adding art, craft, and public service to journalism. This is one of the last places in our common life where true conversation happens — real-time thinking, and time and space to hear ideas to the end. In today's world, this is a luxury. Yet you set the price.
Segment 8
Einstein's God Book Pitch 1 — 0:29
In: "I'm Krista Tippett, host of…"
Out: "…thanks again for your support."
Hello, I'm Krista Tippett, host of Speaking of Faith. Thank you for listening to and supporting public radio. When you make a contribution now to this station, we'll send you my new book. It's called Einstein's God: Conversations About Science and the Human Spirit. It's centered around my interviews with scientists and explores the evocative and evolving nexus between scientific and religious inquiry. Here's more information, and thanks again for your support.
Segment 9
Einstein's God Book Pitch 2 — 0:27
In: "I'm Krista Tippett, host of…"
Out: "…thank you for that support."
I'm Krista Tippett, host of Speaking of Faith. Thank you for listening to this public radio station. Right now, when you make a financial contribution, we'll send you my new book. It's called Einstein's God: Conversations About Science and the Human Spirit. And it features dialogue I've had over the years with scientists, both religious and non-religious. Your contribution makes these conversations possible - thank you for that support.
General Pitch Points for Speaking Of Faith:

"Opening to Our Lives with Jon Kabat-Zinn's Science of Mindfulness"
General Information:
This is a special fundraising edition of Speaking of Faith's "Opening To Our Lives - Jon Kabat-Zinn's Science of Mindfulness." Scientist and author Jon Kabat-Zinn has changed medicine through his work on meditation and stress. Host Krista Tippett explores what he has learned, through science and experience, about mindfulness as a way of life; about slowing down time, as he says, and opening to our lives. This is wisdom with immediate relevance to the ordinary and extreme stresses of our time—from economic peril to parenting to life in a digital age.
We've arranged for John Kabat-Zinn's Coming to our Senses available as a premium (see below).
In this rundown, you will find descriptions of each segment, along with pitch points that will help you make a strong case for listener support. We believe that these pitch points will help you to make the connection between the program and your listeners.
Segments in this fundraising program include:
Segment 1 (Show intro/convo section 1) – 7:50
Segment 2 (conversation section 2) – 7:40
Segment 3 (conversation section 3) – 6:38
Segment 4 (conversation section 4) – 8:09
Segment 5 (Final Conversation/Poem) – 2:32
Segment 6 (GENERAL - In Depth) – :30
Segment 7 (GENERAL – Range of Voices) – :30
Segment 8 (GENERAL – Insight and Nuance) – :25
Segment 9 (Kabat-Zinn Book Pitch) – :27
New General Fundraising Segments:
We've also produced three general fundraising segments (#6-8) where Krista speaks to the overall value and values of public radio, rather than about Speaking of Faith. As listeners have very strong relationships with national program hosts, we encourage you to use these general segments throughout your fundraising schedule, in addition to within Speaking of Faith.
Look for more of these general fundraising segments from other APM hosts on the fundraising support pages of the programs you carry.
A new idea for this fall — use General Fundraising Segments to drive Web pledges when you're not pitching live. For example: run the new General Fundraising Segments from Krista during every break in Speaking of Faith for 6 weeks (out of a drive). Add a local tag to contribute at your Web site, and bring in incremental additional revenue. Try it with Speaking of Faith (or any program), and let us know your results.
Premiums:
Jon Kabat-Zinn's Coming to Our Senses is available as a premium to support your efforts around Speaking of Faith. Segment #9 is a fundraising pitch for this book voiced by Krista.
Ordering information can also be found on the Speaking of Faith premiums page.
Segment Rundown:
Segment 1 (Show Intro and conversation section 1) – 7:48
00:00 Krista Tippett Intro ("I'm Krista Tippett…")
07:24 JKZ ("…the proof is in the pudding, that we do.")
07:27 Krista Tippett Outro ("In just a few moments, more of my conversation with scientist and author Jon Kabat-Zinn, including how cultivating our capacities for attention balances our thinking, imagination and creativity. I'm Krista Tippett and this is Speaking of Faith. This program is made possible through member support, so please make a contribution today. Here's someone to tell you how, and thank you.")
07:50 OUTLocal Pitch Points for Segment 1:
- Everything you hear on public radio increases your understanding of yourself and the world around you – but no other program takes you where Speaking of Faith goes— from the most personal discoveries and transformations to the most important public issues of our day.
- Jon Kabat-Zinn has helped bring meditation into mainstream medicine and society—from people living with chronic illness, to Olympic athletes, to corporate boardrooms
Segment 2 (Conversation section 2) – 7:39
00:00 Krista Tippett Intro ("Mindfulness is not about thought…")
07:11 JKZ ("…and rescue everybody.")
07:19 Krista Tippett Outro (I'm Krista Tippett and this is Speaking of Faith. Coming up, more of my conversation with Jon Kabat-Zinn, including how, through mindfulness, human beings have the ability to slow down time. Member support is what brings conversations like this to you, so please make a contribution today. Here's someone to tell you how, and thank you.")
07:40 OUTLocal Pitch Points for Segment 2:
- Speaking of Faith sheds light on and reframes the large issues of life, as well as the personal and intimate ones, and equips listeners like you for breakthrough conversations at home, at work and in the world around you.
- Speaking of Faith has explored the deeper issues and questions that lie at the heart of our lives with a wide range of thinkers. These kinds of riveting conversations are found week after week on Speaking of Faith.
Segment 3 (Conversation section 3) – 6:38
00:00 Krista Tippett Intro ("The term that is used…")
06:12 JKZ ("…and with our own bodies.")
06:16 Krista Tippett Outro ("I'm Krista Tippett and this is Speaking of Faith. Coming up, I'll speak with Jon Kabat-Zinn on how, amidst a digital revolution, our analog minds are challenged anew to answer the question, ‘What does it mean to be human?' This program is made possible through member support, so please make a contribution today. Here's someone to tell you how, and thank you.")
06:38 OUTLocal Pitch Point for Segment 3:
- Week after week Krista Tippett speaks with theologians, writers, scientists, like Jon Kabat-Zinn,who share the kind of wisdom that can inform and transform the way we live. Listeners repeatedly praise this program's unmatched quality and scope and call it "the best thing on the radio."
Segment 4 (Conversation section 4) – 8:09
00:00 Krista Tippett Intro ("You've been saying some…")
07:41 JKZ ("…to tap into them in a big way.")
07:45 Krista Tippett Outro ("I'm Krista Tippett and this is Speaking of Faith. For our conversation, Jon Kabat-Zinn brought a Derek Walcott poem which he finds restorative in reclaiming the unity within us. In just a moment, we will have that bonus segment for you. But first, member support is what brings conversations like this to you, so please make a contribution today. Here's someone to tell you how, and thank you.")
08:09 OUTLocal Pitch Points for Segment 4:
- Krista Tippett explores subjects that transcend individual religious traditions, from the human and spiritual terrain of Alzheimer's disease, the intriguing common ground between science and religion, and the soul in depression. These conversations trace a powerful, creative and humbling line between grand religious ideas and real life.
- On speakingoffaith.org you can watch a presentation Jon Kabat-Zinn made at MIT in 2006 that includes a guided meditation.
Segment 5 (Final Conversation/Poem) – 2:32
00:00 Krista Tippett Intro ("You had your scientist father…")
02:08 JKZ ("…feast on your life.")
02:15 Krista Tippett Outro (Scientist and author, Jon Kabat-Zinn. I'm Krista Tippett. If you appreciate the wide-ranging conversations we have on Speaking of Faith, please take a moment to become a member today. Your support makes this program possible – we appreciate it and we thank you.)
02:32 OUTLocal Pitch Point for Segment 5:
- Jon Kabat-Zinn is the founding director of the Stress Reduction Clinic and the Center for Mindfulness in Medicine, Health Care and Society at the University of Massachusetts Medical School. His books include Coming To Our Senses: Healing Ourselves and the World Through Mindfulness and Wherever You Go, There You Are.
Segment 6 ( General Fundraising Segment) "In Depth" - :30
In: "Hello, I'm Krista Tippett, the host of …"
Out: "… Here's more about that, and thank you."Hello, I'm Krista Tippett, the host of Speaking of Faith. As I look back over the past year, I am incredibly proud to be a member of public radio. Contributions from listeners make it possible to examine the religious, economic, political and social stories that unfold in our daily lives. This is in-depth news and information that you can't find anywhere else. And without your support none of it would be possible. Please become a member today. Here's more about that, and thank you.
Segment 7 ( General Fundraising Segment) "Range of Voices" - :30
In: "Hello, I'm Krista Tippett, the host of …"
Out: "… Here's how, and thanks."Hello, I'm Krista Tippett, the host of Speaking of Faith. I listen to public radio for the amazing range of voices, from politicians and scientists to authors and economists. What I love are those moments when someone is actually thinking out loud, discovering a new way of understanding the world in real time. Public radio filters out the noise so we can hear authentic conversations, and your financial support makes it possible. Please do your part today. Here's how, and thanks.
Segment 8 ( General Fundraising Segment) "Insight and Nuance" - :25
In: "Listening to public radio gets you more …"
Out: "…you more, and thank you."Listening to public radio gets you more than headlines and sound bites. You hear insight and nuance from experts and ordinary people— people who shed light on the events that shape our world. Hello, I'm Krista Tippett, the host of Speaking of Faith. What you might not know is that you are the most significant and dependable source of our funding. Please become a member. Here's someone to tell you more, and thank you.
Segment 9 (Premium spot) Jon Kabat-Zinn's Coming to Our Senses - :27
In: "Hello, I'm Krista Tippett…"
Out: "… for your invaluable support."Hello, I'm Krista Tippett. Thank you so much for listening to Speaking of Faith. When you become a member now, we'll send you Jon Kabat-Zinn's book, Coming to Our Senses: Healing Ourselves and the World through Mindfulness. This lyrical work explores the physical and sensual as well as spiritual and practical meaning of living mindfully in every moment. Here's more information, and thanks again for your invaluable support.
Announcer Copy & Additional Information:
Segment 2 (Conversation continues) – 7:40
SUGGESTED ANNOUNCER INTRO: And now we continue with Krista Tippett's conversation with scientist and author, Jon Kabat-Zinn.
Segment 3 (Conversation continues) – 6:38
SUGGESTED ANNOUNCER INTRO: And now we continue with Krista Tippett's conversation with scientist and author, Jon Kabat-Zinn.
Segment 4 (Conversation continues) – 8:09
SUGGESTED ANNOUNCER INTRO: And now we continue with Krista Tippett's conversation with Jon Kabat-Zinn on what he's learned, through science and experience, about mindfulness in the face of the ordinary and extreme stresses of our time.
Segment 5 (Final Conversation/Poem) – 2:32
SUGGESTED ANNOUNCER INTRO: And now a bonus segment of Krista Tippett's conversation with Jon Kabat-Zinn, in which he reads from a poem by Nobel Laureate Derek Walcott.
General Pitch Points For Speaking Of Faith:
