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American RadioWorks

Marketing and Promotions Support

This section includes on-air and off-air promotional tools, as well as background program information, to help you successfully promote American RadioWorks.

Marketing Support for Specific Documentaries

To access marketing and promotion tools for each documentary, click on the documentay's link on the ARW Overview page. For each special, we'll offer tools like:

  • feed information
  • images
  • promo copy
  • a program description
  • excerpt copy
  • e-mail newsletter content

Marketing Support for the American RadioWorks documentary unit

In addition to the marketing support materials you'll find on the American RadioWorks station site, we've provided the following marketing materials for use in promoting the American RadioWorks documentary unit.
On-Air Promos»
Options available for on-air promotion
• Pre-recorded promo spots
• Custom promos
Online Tools»
Find materials for promotional use on your Web site
• Online content
• E-mail newsletter
• Podcast
• Banner and tile ads
Photos & Logos»
Use these images in your print materials or on the Web
• Host photos
• Program logos
Background Info»
Use these tools to learn about the program and its target audience
• Marketing research
Host & Staff Bios»
Use these bios in your marketing materials