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American RadioWorks

Underwriting Support

Here we've provided information to help your station generate local underwriting for American RadioWorks.

Current and Prospective»
• National and Regional Underwriters
• Prospective Underwriter categories
• Segment-specific Underwriting Ideas
Customizable Tools»
Customizable tools for your communications with prospects.
• Phone Scripts
• Sales Sheet
Selling Tools»
Use these tools to communicate the value of underwriting American RadioWorks.
• Underwriting Benefits
• Listener Profiles
Underwriting Resources»
More tools to help you generate local underwriting for American Public Media programs.
Underwriting Makegood Look-up Tool»
Use this tool to locate the on-air underwriting scripts for American RadioWorks during the past week. These scripts allow you to makegood on any underwriting that your station needed to pre-empt.
Aired Underwriters Look-up Tool»
Use this look-up tool to get the names of underwriters aired on American RadioWorks programs to use in your reporting. You can look up underwriters for up to two years in the past and one week into the future.