Selling Tools

Use these tools to communicate the value of underwriting Marketplace Money.

Sales Kit	Marketplace Money information relevant to underwriters. Download Sales Kit
Underwriting Benefits	Characteristics unique to Marketplace Money that make underwriting effective. v See below
Questions and Answers	Suggestions to help overcome objections from prospective Marketplace Money underwriters. v See below
Listener Profile	Research data about Marketplace Money's audience. See Audience/Research Data»
Program Description	Learn more about Marketplace Money. See Program Description»

Underwriting Benefits

• Listeners are achievers seeking real-life advice for this stage.
• Targets educated professionals that make early-life decisions.
• Strong "halo effect"--the credibility of the program is assigned to those who sponsor it.

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Questions and Answers

When they say, "Marketplace Money is a good show, but I'm happy with my marketing strategy," you might ask:
That's great. What are you happy about?
If there were one tiny thing you could change, what would it be?
Terrific! Do you recall what caused you to switch to your current strategy initially?

When they say, "Call me next year/week/month," you might ask:
Great. Can you tell me about what will be different at that time?
No problem. Would you mind telling me where your thoughts are today?
Good. What do I need to know about your situation for that call back?

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