Premiums

Marketplace Money (and beyond) Spring 2010 Premium:

Chris Farrell's The New Frugality is available as a premium to support your fundraising efforts around Marketplace Money, and in any daypart where stations are pitching public radio's coverage of the economy.

Chris' book is so timely, consider for use in any daypart as premium uniquely linked to the news cycle.

Note – Segment 3 of the spring 2010 Marketplace Money fundraising segments is a book pitch voiced by Chris Farrell. Use it during any break you offer the book.

About the book: The Great Recession has accelerated a trend already underway in American toward what Chris Farrell calls The New Frugality—a fresh way of thinking about how, what, and why we consume. In today's struggling economy, a "sustainable" lifestyle isn't just one that's good for the planet—it's one that is based around core values and one that sustains your bank balance as well.

In this friendly, approachable guide, Farrell explains both the theory and practice of The New Frugality. It doesn't mean old-fashioned penny-pinching. It means spending your money on quality instead of quantity—buying the best you can afford but the least you need. Drawing on his expertise as a financial reporter and years of conversations with listeners on American Public Media's Marketplace Money, the most popular personal finance program on public radio, Farrell dispenses down-to-earth, practical advice for every aspect of your financial life, including:

• Why giving your money away is the core of a financial plan and frugality
• Why a sustainability perspective is critical for managing money
• The frugal home: renting, owning, and which is right for you
• The two best ways to save for college
• How to ensure of a "margin of safety" in your spending

You can read reviews of The New Frugality here:

Time magazine review/mention
Publishers Weekly
NBC TV/Minneapolis

The New Frugality is a new paradigm in which we're learning how less really can be more. It adds up to a completely new way to spend and save—a lifestyle of less waste, lower environmental impact, greater peace of mind, and in the long run, deeper satisfaction.

The New Frugality (Hardcover)
Available now through VisAbility 303.823.0327
Station cost: $14.95

For the Audio book, contact Peter Regan at Highbridge Audio, 800-755-8532.