Scripts

Marketplace Money pitch points:

Tess Vigeland:

• Marketplace Money's host, Tess Vigeland, is a familiar voice to listeners. She's been in public radio for almost 20 years
• She's not afraid to talk about her own money mistakes, trial and tribulations.
• She's even carried her trash for you—as part of Marketplace Money's special series on the consumer economy
• Go online and read her blog—that's devoted to all things money. She invites listeners to join in on the weekly conversation. What do you want to hear on the show?
• Together, she and Chris Farrell answer listener questions about personal finance.
• Chris Farrell continues with advice online—by posting a daily money question from a listener. You can find out his take on saving for college, buying a home, getting ready for retirement.
• Contribute online at [Web site] or call [number]. Thank you.

More than just a radio show

• Marketplace Money takes a pocketbook approach to politics and policy.
• We tell stories from the perspective of our wallets, not always Wall Street or Washington.
• We don't complicate issues. We make them conversations.
• We capture the important economic and business news in a way that connects listeners—that is, to go beyond the Fortune 500 to those ordinary individuals who dream about making their own fortunes.
• Marketplace Money looks at the way the week's major national and international stories will hit your wallet.
• Marketplace Money goes beyond numbers and statistics goes beyond the financial headlines.
• Marketplace Money is a show about cash, moolah, dinero, greenbacks, benjamins.
• Marketplace Money brings you financial information in a way that's easy to understand, compelling, and entertaining.
• Marketplace Money show for money grubbers, money pinchers, money masters, and everyone in between.
• Marketplace Money is more than just stories about spending, saving, and investing—it is a show about our relationship to our paychecks, our portfolios, our politics.
• Marketplace Money is a show about how our relationship with money influences the most important financial decisions in our lives — getting a job, starting a family, paying for college, saving for retirement, writing a will.
• You can listen online and listen to archived shows, or download free podcasts on our web site.
• There's also a Marketplace toolbox online full of calculators for retirement, to mortgage loans, lunch savings, home budget analysis, emergency savings
• All of this takes money and resources to maintain which is all the more reason to contribute.
• You will get more for your money.
• Contribute online at [Web site] or call [number]. Thank you.
• Marketplace Money provides solid, reliable information that educates listeners and helps them take control of their financial lives.

It's the weekend; do you know where your money is?

• Have you looked at your check book lately, or credit card receipts?
• Or maybe you're the type that balances your checkbook on the weekend.
• Or maybe you're budgeting for your kid's education, or planning a vacation.
• Or maybe you're working on your resume and looking for a job.
• Whatever you're doing with your money this weekend, remember to set aside your contribution to [station].
• You'll always know exactly where your money goes every time you turn on the radio. And you'll feel good knowing it's well spent.
• Go ahead; don't assume someone else is picking up the tab. Take responsibility for your own listening.
• Thanks.

Sound investment

• It provides you with practical money advice on programs like Marketplace Money, but everyday you learn new things about the world, you keep up with the news, or you're entertained; essentially you're investing in lifelong education that's fun and engaging.
• And I would say you're getting a pretty good deal.
• And don't forget that your contribution is tax deductible!
• Start investing today!
• Contribute online at [Web site] or call [number]. Thank you.

Practical Advice

• Marketplace Money really provides sound, practical advice you can use, from:
  • Buying and selling your home
  • Health Insurance & Health Care, and caring for aging parents
  • College Education
  • Managing (or staying out of) debt
  • Saving Money
  • Retirement
  • Jobs/Unemployment
• The bottom line is being smart with your money usually means more money for you.
• And because we have given you some smart advice along the way…perhaps saved or earned you some money, why not give some of your money saved back to us.
• We promise it will grow and be given right back to you.