On-air Timing and Cues

v Fall 2014
v Spring 2014
v Fall 2013
v Spring 2013
v Fall 2012

Marketplace Fall 2014 fundraising segments

Click here to download the Fall 2014 fundraising segment scripts.

General Fundraising Segments

 

Sustaining Fundraising Segments

Download General Fundraising Segments on SoundCloud
Download Sustaining Fundraising Segments on SoundCloud

Marketplace spring 2014 fundraising segments

Click here to download the Spring 2014 fundraising segment scripts.

Marketplace fall 2013 fundraising segments

Click here to download the Fall 2013 fundraising segment scripts.


Marketplace spring 2013 fundraising segments

Click here to download the Spring 2013 fundraising segment scripts.


marketplace fall 2012 fundraising segments

Download Printable Version

General Information:

This is a selection of Marketplace's best stories and pitches intended to run any time during the stations' fall fund drives. We've provided you with content that highlights public radio's appeal as a destination for news, information and entertainment and that pairs well with fundraising themes. We have Marketplace's signature numbers music, a selection of evergreen features, and a variety of clever segments to use during the pitching process. Since this cycle falls right before the presidential election we’ve put special emphasis on related themes.

There are five new General Fundraising Segments to choose from (segments 2 – 6). In these, our host Kai Ryssdal speaks generally about the value of public radio. Also included in this group is an offering that speaks specifically to sustaining memberships (Segment 2).

We've also included two of our best stories with fundraising-inspired intros and outros by Marketplace host Kai Ryssdal.

Segments rundown:

Segment 1: Marketplace Numbers Theme Music 1:12
Segment 2: "Public Radio for News" (Sustaining) (:30
Segment 3: "If You Need to Know" (:30)
Segment 4: "The List" (:30)
Segment 5: "Horse Race" (:30)
Segment 6: "It's the Economy" (:30)
Segment 7: "Cross-Class Marriage" (3:15)
Segment 8: "View Park" (3:08)

General Fundraising Segments:

There are five general fundraising segments this cycle (one of them sustaining). In them, Kai speaks about the value of public radio, rather than Marketplace specifically. We encourage you to use these spots throughout your fundraising schedule and within the Marketplace broadcast. Look for more of these general fundraising segments from other APM hosts on the support pages of the programs you carry.

You can find more of these General Fundraising Segments from other APM hosts.
All General Fundraising Segments

Story Replacement Segments:

Segments seven and eight are a couple of our best stories with fundraising-inspired intros and outros by Marketplace host Kai Ryssdal. These segments are perfect to air in the run-up to the election and include pitching points for your convenience.

Segment Rundown:

Segment 1: MARKETPLACE NUMBERS MUSIC "We're in the Money" 1:12

Segment 2: PUBLIC RADIO FOR NEWS :30

IN: "Hi…I'm Kai Ryssdal…"

OUT: "…and thanks."

Hi, I'm Kai Ryssdal the host of Marketplace. You go running, you buy running shoes. If you need groceries, you go to the grocery store. For news, you listen to public radio. It's that simple. People you trust, bringing you news you depend on. We're committed to keeping you informed during election time, and all the time. But we can't do it without your help. So please, consider becoming a sustaining member and give set amounts monthly. Here's how to contribute, and thanks.

Segment 3: IF YOU NEED TO KNOW :30

IN: "Hi I'm Kai Ryssdal…"

OUT: "…and thanks"

SFX: (think of it as music bed): (Montage of issues in the news from various public radio hosts and guests) (then dipped under Kai's track)

Hi. I'm Kai Ryssdal, the host of Marketplace. If you need to know about it, it's on public radio. But we can't bring you the news and information you've come to depend on without your help. Make a contribution today and keep the programs you love on the air. Here's how …and thanks!

SFX: (think of it as music bed, it fades out at the end): (Montage of issues in the news from various public radio hosts and guests)

Segment 4: THE LIST :30

IN: "Bob and Mary Rudis…"

OUT: "…and thanks"

Bob and Mary Rudis, Tucker Slosburg, Kristen C. Smith, Rafe Brox , Jennifer Szambecki, Scott Wilson, Jamie and Sam Brunson, Gary Dunavant, Alice Fulmer, Eduardo Martinez , I'm Kai Ryssdal, the host of Marketplace. The people's names I just read have made contributions to their local public radio stations. And have done their part to keep their favorite programs on the air. So please, won't you add your name to that list? Here's how. And thanks!

Segment 5: HORSE RACE :30

SFX: Call to Post

OUT: "…and thanks"

SFX: Call to Post

Hi. I'm Kai Ryssdal, the host of Marketplace.

SFX: Starting Bell

As we get closer to the election

SFX:Horses galloping… (fades up, then fades out)

There's one place you can turn that'll be more news, and less horse race.

SFX:(fade out horses galloping; cross fade with music bed)

It's Public Radio, of course. We go beyond polling numbers to bring you news about the election that really matters. But we need your help. So please make a contribution today. And thanks.

Segment 6: IT'S THE ECONOMY :30

SFX:(Music bed starts)

OUT: "…and thanks"

Hi, I'm Kai Ryssdal, the host of Marketplace. These days talk about the election, usually comes down to one thing.

SFX: "It's the Economy" (Montage)

Marketplace. Morning Edition. All Things Considered. NPR News. Programs you trust bringing you the news that matters election season… and every season. But we can't do it without you. Here's how to help and thanks

Segment 7: Cross-Class Marriage (MODULE) (3:16)

IN: "Hi, I'm Kai Ryssdal…"

OUT: "And thanks."

Hi. I'm Kai Ryssdal, host of Marketplace. Jobs and the Economy. The haves and the have-nots. All important stories this election season. Stories that contain some conflict. But as Krissy Clark reports that doesn't have to be the case. The one percent and the 99 percent often come together for very good reasons

[FEATURE: Clark – Cross Class Marriage – 2:22]
[BRIDGE: Let's Stay Together – Al Green]

Cross-class marriage. People from different backgrounds coming together. In a lot of ways… Krissy's story is representative of public radio because we bring people of all backgrounds together around the stories, and the news, and information and entertainment we provide. But we can't bring you that programming, or stories like Krissy's without your help. You don't have to marry us, but we would like you to donate. So please, make a contribution today– and thanks!

Local Pitch Points for Segment 7

  • Public radio brings you stories about people, plain and simple.
  • Public radio brings you stories about things you may not even give a second thought.
  • There is real value in stories that explain things in larger society, especially things that touch us all. Please help your local station continue to bring you these stories.
  • Public radio delivers the kind of quality and informative stories you want and expect from your news and information programs. Please help us continue to do that for you (the listener).

Segment 8: View Park MODULE (3:08)

IN: "Hi, I'm Kai Ryssdal…"

OUT: "And thanks."

Hi I'm Kai Ryssdal the host of Marketplace. The election, it's the biggest story around. And there are sure to be many mentions of who's given what to whom, stories about high profile people and millionaires giving money. But As Shereen Marisol Meraji found… there are other stories to be told as well.

[FEATURE: Meraji – View Park -2:16]
[BRIDGE: Fifteen (ft. Chela) – Goldroom]

View Park. Not often mentioned on the list of places to visit in Los Angeles. It's not where a lot of high profile donors live, but still they have a story too. And public radio is committed to finding those stories… and bringing you information and entertainment that is topical AND that you can rely on. But we can't do it without your help. So please, make a contribution today. Here's how. And thanks.

Local Pitch Points for Segment 8

  • Public radio and shows like Marketplace bring you stories about the things that are happening all around you.
  • Perspectives gained by listening to public radio add to your life in ways that can’t be quantified. Please help your local station continue to bring you content that matters.
  • Public radio brings you stories from communities across the country. It both allows us to understand and celebrate our differences. It's good to hear these stories. Donating to public radio is a way you can keep them on the air.
  • At a time when the nation seems polarized, donating to public radio is a way to be a part of something that works to bridge gaps.

General Pitch Points for Marketplace:

  • The economy continues to dominate the news in this country and around the world. Marketplace is the program to turn to for explanations on how the changes in the global economy affect you. Marketplace host Kai Ryssdal engages leading economists, politicians, journalists and newsmakers to bring understanding to the fast paced world of economics and finance.
  • Marketplace looks at the big and the small when it comes to business and the economy in America and around the world. This show is a half hour but is huge when it comes to the value it provides in terms of news and information to the daily and occasional listener.
  • Marketplace is a unique program, which appeals to listeners who aren't typically attracted to the usual business fare, but still want to stay on top of the business news that affects their world.
  • Marketplace doesn't just bring you headlines it's a show that has a diverse offering of special segments… something to fit every listeners taste from: The Art of Money series which explores what artists and others see when they look at the economy, to What's Up Europe, a regular check-in with financial journalists in Europe, to the Weekly Wrap Marketplace's signature segment about the week on Wall Street and beyond. Earlier this year Marketplace launched the Wealth and Poverty desk, where staff and resources are devoted to covering news and issues concerning America's wealth gap. There truly is something for everyone.