Best Practices

Promotions insight study

On-air Programs Promotions Insight Study: Final Report, Eric Nuzum, May 2004
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Advertising and promotion

Audience 88: Advertising and Promotion
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Promotional Best Practices

A list of best practices for promoting APM programs and increasing listenership
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Audience Building Project Case Study

See how Optimum Effective Scheduling (OES) helped participating stations grow listening for Marketplace and Marketplace Money well beyond their stated goals.
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