Programs News

Overview

APM produces and distributes an array of news programming from three distinct sources: APM Reports, BBC World Service, and Marketplace. From breaking news and live, daily global news coverage to in-depth investigations and documentaries, to understanding all aspects of the financial world, audiences trust APM to cover the news as it happens, where it happens.


APM Reports

APM Reports is APM's own national news unit, providing in-depth investigations and documentaries that strive to raise awareness, trigger debate, and prompt positive change. APM Reports journalists shine light on the truth with distinctive reporting.

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BBC World Service

With bureaus and journalists worldwide, audiences count on the BBC World Service to provide accurate, impartial and accessible news with a global perspective. BBC World Service is distributed in the U.S. by APM.

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Marketplace

Marketplace programs are your listeners' liaison between economics and life, with clear explorations of how the news affects them. The Marketplace portfolio of programs is produced by APM.

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Research

Public Radio News Audience Profile

The public radio news audience is well-educated and diverse. While they pay attention to the news and the world around them, they also participate in a variety of hobbies and interests.

In general, public radio news listeners are:

  • 45% female, 55% male.
  • Between the ages of 25 and 54 (52%).
  • Well-educated. 70% hold a bachelor's degree, 24% a master's degree –  three times more likely than the general U.S. adult population.
  • More than twice as likely as the general U.S. adult population to read business/finance magazines.
  • More than three times as likely to have read the New York Times and the Wall Street Journal newspapers in the last week.
  • 73% checked news online in the last month – 62% more likely than the general population.

Affluent

  • More than twice as likely as the average U.S. adult to have an annual household income of $150,000 or more.
  • 121% more likely to own a home valued at over $500,000.

Curious and Cultured

  • More than 2x as likely to go backpacking or hiking as the general U.S. adult population.
  • 23% are heavy internet users, 15% higher than average.
  • 52% get regular exercise, 26% above the national average.
  • 30% like to visit museums, more than twice as likely as the general U.S. population.
  • 26% enjoy attending live theater, also twice as likely.
  • 40% have traveled abroad in the past 3 years, 65% above the national average.
  • 49% say they like to learn about art, culture and history, 40% above the national average.

Community Leaders

  • Twice as likely as the average U.S. adult to work in positions of top management.
  • 97% more likely to serve on a committee for a local organization.
  • More than three times as likely to have been published within the past year.
  • More than twice as likely to be the B2B decision-makers in their workplaces.

Serious Investors

  • 67% more likely than the average U.S. adult to hold securities.
  • Nearly twice as likely to own mutual funds, stocks, bonds, and ETFs.

Computer Savvy

  • More than twice as likely to purchase products online for business use.
  • Twice as likely to trade stocks, bonds, or mutual funds online.
  • 94% more likely to purchase more than $1M of B2B products or services.
  • 30-70% higher than average ownership of various computer software and accessories.
  • 40-60% more likely to have made either personal or business purchases online.
  • 50% own a tablet or e-reader – 28% more likely than the general population.
  • Twice as likely as the average person to trade stocks, bonds or mutual funds online.
  • 75% more likely to have purchased airline tickets online in the past year.

Sources: Audience estimates are copyright Nielsen Audio Nationwide, Spring 2016; Profile 2016, GfK MRI Doublebase 2015. Base: Total U.S. Adults. Produced by NPR Audience Insight and Research.


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